Sunday, June 5, 2011

A Warming Planet Struggles to Feed Itself

June 4, 2011


CIUDAD OBREGÓN, Mexico — The dun wheat field spreading out at Ravi P. Singh’s feet offered a possible clue to human destiny. Baked by a desert sun and deliberately starved of water, the plants were parched and nearly dead.

Dr. Singh, a wheat breeder, grabbed seed heads that should have been plump with the staff of life. His practiced fingers found empty husks.

“You’re not going to feed the people with that,” he said.

But then, over in Plot 88, his eyes settled on a healthier plant, one that had managed to thrive in spite of the drought, producing plump kernels of wheat. “This is beautiful!” he shouted as wheat beards rustled in the wind.

Hope in a stalk of grain: It is a hope the world needs these days, for the great agricultural system that feeds the human race is in trouble.

The rapid growth in farm output that defined the late 20th century has slowed to the point that it is failing to keep up with the demand for food, driven by population increases and rising affluence in once-poor countries.

Consumption of the four staples that supply most human calories — wheat, rice, corn and soybeans — has outstripped production for much of the past decade, drawing once-large stockpiles down to worrisome levels. The imbalance between supply and demand has resulted in two huge spikes in international grain prices since 2007, with some grains more than doubling in cost.

Those price jumps, though felt only moderately in the West, have worsened hunger for tens of millions of poor people, destabilizing politics in scores of countries, from Mexico to Uzbekistan to Yemen. The Haitian government was ousted in 2008 amid food riots, and anger over high prices has played a role in the recent Arab uprisings.

Now, the latest scientific research suggests that a previously discounted factor is helping to destabilize the food system: climate change.

Many of the failed harvests of the past decade were a consequence of weather disasters, like floods in the United States, drought in Australia and blistering heat waves in Europe and Russia. Scientists believe some, though not all, of those events were caused or worsened by human-induced global warming.

Temperatures are rising rapidly during the growing season in some of the most important agricultural countries, and a paper published several weeks ago found that this had shaved several percentage points off potential yields, adding to the price gyrations.

For nearly two decades, scientists had predicted that climate change would be relatively manageable for agriculture, suggesting that even under worst-case assumptions, it would probably take until 2080 for food prices to double.

In part, they were counting on a counterintuitive ace in the hole: that rising carbon dioxide levels, the primary contributor to global warming, would act as a powerful plant fertilizer and offset many of the ill effects of climate change.

Until a few years ago, these assumptions went largely unchallenged. But lately, the destabilization of the food system and the soaring prices have rattled many leading scientists.

“The success of agriculture has been astounding,” said Cynthia Rosenzweig, a researcher at NASA who helped pioneer the study of climate change and agriculture. “But I think there’s starting to be premonitions that it may not continue forever.”

A scramble is on to figure out whether climate science has been too sanguine about the risks. Some researchers, analyzing computer forecasts that are used to advise governments on future crop prospects, are pointing out what they consider to be gaping holes. These include a failure to consider the effects of extreme weather, like the floods and the heat waves that are increasing as the earth warms.

A rising unease about the future of the world’s food supply came through during interviews this year with more than 50 agricultural experts working in nine countries.

These experts say that in coming decades, farmers need to withstand whatever climate shocks come their way while roughly doubling the amount of food they produce to meet rising demand. And they need to do it while reducing the considerable environmental damage caused by the business of agriculture.

Agronomists emphasize that the situation is far from hopeless. Examples are already available, from the deserts of Mexico to the rice paddies of India, to show that it may be possible to make agriculture more productive and more resilient in the face of climate change. Farmers have achieved huge gains in output in the past, and rising prices are a powerful incentive to do so again.

But new crop varieties and new techniques are required, far beyond those available now, scientists said. Despite the urgent need, they added, promised financing has been slow to materialize, much of the necessary work has yet to begin and, once it does, it is likely to take decades to bear results.

“There’s just such a tremendous disconnect, with people not understanding the highly dangerous situation we are in,” said Marianne Bänziger, deputy chief of the International Maize and Wheat Improvement Center, a leading research institute in Mexico.

A wheat physiologist at the center, Matthew Reynolds, fretted over the potential consequences of not attacking the problem vigorously.

“What a horrible world it will be if food really becomes short from one year to the next,” he said. “What will that do to society?”

‘The World Is Talking’

Sitting with a group of his fellow wheat farmers, Francisco Javier Ramos Bours voiced a suspicion. Water shortages had already arrived in recent years for growers in his region, the Yaqui Valley, which sits in the Sonoran Desert of northwestern Mexico. In his view, global climate change could well be responsible.

“All the world is talking about it,” Mr. Ramos said as the other farmers nodded.

Farmers everywhere face rising difficulties: water shortages as well as flash floods. Their crops are afflicted by emerging pests and diseases and by blasts of heat beyond anything they remember.

In a recent interview on the far side of the world, in northeastern India, a rice farmer named Ram Khatri Yadav offered his own complaint about the changing climate. “It will not rain in the rainy season, but it will rain in the nonrainy season,” he said. “The cold season is also shrinking.”

Decades ago, the wheat farmers in the Yaqui Valley of Mexico were the vanguard of a broad development in agriculture called the Green Revolution, which used improved crop varieties and more intensive farming methods to raise food production across much of the developing world.

When Norman E. Borlaug, a young American agronomist, began working here in the 1940s under the sponsorship of the Rockefeller Foundation, the Yaqui Valley farmers embraced him. His successes as a breeder helped farmers raise Mexico’s wheat output sixfold.

In the 1960s, Dr. Borlaug spread his approach to India and Pakistan, where mass starvation was feared. Output soared there, too.

Other countries joined the Green Revolution, and food production outstripped population growth through the latter half of the 20th century. Dr. Borlaug became the only agronomist ever to win the Nobel Peace Prize, in 1970, for helping to “provide bread for a hungry world.”

As he accepted the prize in Oslo, he issued a stern warning. “We may be at high tide now,” he said, “but ebb tide could soon set in if we become complacent and relax our efforts.”

As output rose, staple grains — which feed people directly or are used to produce meat, eggs, dairy products and farmed fish — became cheaper and cheaper. Poverty still prevented many people in poor countries from buying enough food, but over all, the percentage of hungry people in the world shrank.

By the late 1980s, food production seemed under control. Governments and foundations began to cut back on agricultural research, or to redirect money into the problems created by intensive farming, like environmental damage. Over a 20-year period, Western aid for agricultural development in poor countries fell by almost half, with some of the world’s most important research centers suffering mass layoffs.

Just as Dr. Borlaug had predicted, the consequences of this loss of focus began to show up in the world’s food system toward the end of the century. Output continued to rise, but because fewer innovations were reaching farmers, the growth rate slowed.

That lull occurred just as food and feed demand was starting to take off, thanks in part to rising affluence across much of Asia. Millions of people added meat and dairy products to their diets, requiring considerable grain to produce. Other factors contributed to demand, including a policy of converting much of the American corn crop into ethanol.

And erratic weather began eating into yields. A 2003 heat wave in Europe that some researchers believe was worsened by human-induced global warming slashed agricultural output in some countries by as much as 30 percent. A long drought in Australia, also possibly linked to climate change, cut wheat and rice production.

In 2007 and 2008, with grain stockpiles low, prices doubled and in some cases tripled. Whole countries began hoarding food, and panic buying ensued in some markets, notably for rice. Food riots broke out in more than 30 countries.

Farmers responded to the high prices by planting as much as possible, and healthy harvests in 2008 and 2009 helped rebuild stocks, to a degree. That factor, plus the global recession, drove prices down in 2009. But by last year, more weather-related harvest failures sent them soaring again. This year, rice supplies are adequate, but with bad weather threatening the wheat and corn crops in some areas, markets remain jittery.

Experts are starting to fear that the era of cheap food may be over. “Our mindset was surpluses,” said Dan Glickman, a former United States secretary of agriculture. “That has just changed overnight.”

 Forty years ago, a third of the population in the developing world was undernourished. By the tail end of the Green Revolution, in the mid-1990s, the share had fallen below 20 percent, and the absolute number of hungry people dipped below 800  million for the first time in modern history. 

But the recent price spikes have helped  cause the largest increases in world hunger in decades. The Food and Agriculture Organization of the United Nations estimated the number of hungry people at 925 million last year, and the number is expected to be higher when a fresh estimate is completed this year. The World Bank says the figure could be as high as 940 million.

Dr. Borlaug’s latest successor at the corn and wheat institute, Hans-Joachim Braun, recently outlined the challenges facing the world’s farmers. On top of the weather disasters, he said, booming cities are chewing up agricultural land and competing with farmers for water. In some of the world’s breadbaskets, farmers have achieved high output only by pumping groundwater much faster than nature can replenish it.

“This is in no way sustainable,” Dr. Braun said.

The farmers of the Yaqui Valley grow their wheat in a near-desert, relying on irrigation. Their water comes by aqueduct from nearby mountains, but for parts of the past decade, rainfall was below normal. Scientists do not know if this has been a consequence of climate change, but Northern Mexico falls squarely within a global belt that is expected to dry further because of human emissions of greenhouse gases.

Dr. Braun is leading efforts to tackle problems of this sort with new wheat varieties that would be able to withstand many kinds of stress, including scant water. Descendants of the plant that one of his breeders, Dr. Singh, found in a wheat field one recent day might eventually wind up in farmers’ fields the world over.

But budgets for this kind of research remain exceedingly tight, frustrating agronomists who feel that the problems are growing more urgent by the year.

“There are biological limitations on how fast we can do this work,” Dr. Braun said. “If we don’t get started now, we are going to be in serious trouble.”

Shaken Assumptions

For decades, scientists believed that the human dependence on fossil fuels, for all the problems it was expected to cause, would offer one enormous benefit.

Carbon dioxide, the main gas released by combustion, is also the primary fuel for the growth of plants. They draw it out of the air and, using the energy from sunlight, convert the carbon into energy-dense compounds like glucose. All human and animal life runs on these compounds.

Humans have already raised the level of carbon dioxide in the atmosphere by 40 percent since the Industrial Revolution, and are on course to double or triple it over the coming century. Studies have long suggested that the extra gas would supercharge the world’s food crops, and might be especially helpful in years when the weather is difficult.

But many of those studies were done in artificial conditions, like greenhouses or special growth chambers. For the past decade, scientists at the University of Illinois have been putting the “CO2 fertilization effect” to a real-world test in the two most important crops grown in the United States.

They started by planting soybeans in a field, then sprayed extra carbon dioxide from a giant tank. Based on the earlier research, they hoped the gas might bump yields as much as 30 percent under optimal growing conditions.

But when they harvested their soybeans, they got a rude surprise: the bump was only half as large. “When we measured the yields, it was like, wait a minute — this is not what we expected,” said Elizabeth A. Ainsworth, a Department of Agriculture researcher who played a leading role in the work.

When they grew the soybeans in the sort of conditions expected to prevail in a future climate, with high temperatures or low water, the extra carbon dioxide could not fully offset the yield decline caused by those factors.

They also ran tests using corn, America’s single most valuable crop and the basis for its meat production and its biofuel industry. While that crop was already known to be less responsive to carbon dioxide, a yield bump was still expected — especially during droughts. The Illinois researchers got no bump.

Their work has contributed to a broader body of research suggesting that extra carbon dioxide does act as plant fertilizer, but that the benefits are less than previously believed — and probably less than needed to avert food shortages. “One of the things that we’re starting to believe is that the positives of CO2 are unlikely to outweigh the negatives of the other factors,” said Andrew D. B. Leakey, another of the Illinois researchers.

Other recent evidence suggests that longstanding assumptions about food production on a warming planet may have been too optimistic.

Two economists, Wolfram Schlenker of Columbia University and Michael J. Roberts of North Carolina State University, have pioneered ways to compare crop yields and natural temperature variability at a fine scale. Their work shows that when crops are subjected to temperatures above a certain threshold — about 84 degrees for corn and 86 degrees for soybeans — yields fall sharply.

This line of research suggests that in the type of climate predicted for the United States by the end of the century, with more scorching days in the growing season, yields of today’s crop varieties could fall by 30 percent or more.

Though it has not yet happened in the United States, many important agricultural countries are already warming rapidly in the growing season, with average increases of several degrees. A few weeks ago, David B. Lobell of Stanford University published a paper with Dr. Schlenker suggesting that temperature increases in France, Russia, China and other countries were suppressing crop yields, adding to the pressures on the food system.

“I think there’s been an under-recognition of just how sensitive crops are to heat, and how fast heat exposure is increasing,” Dr. Lobell said.

Such research has provoked controversy. The findings go somewhat beyond those of a 2007 report by the Intergovernmental Panel on Climate Change, the United Nations body that episodically reviews climate science and advises governments.

That report found that while climate change was likely to pose severe challenges for agriculture in the tropics, it would probably be beneficial in some of the chillier regions of the Northern Hemisphere, and that the carbon dioxide effect should offset many problems.

In an interview at the University of Illinois, one of the leading scientists behind the work there, Stephen P. Long, sharply criticized the 2007 report, saying it had failed to sound a sufficient alarm. “I felt it needed to be much more honest in saying this is our best guess at the moment, but there are probably huge errors in there,” Dr. Long said. “We’re talking about the future food supply of the world.”

William E. Easterling, dean of earth sciences at Pennsylvania State University and a primary author of the 2007 report, said in an interview that the recent research had slightly altered his perspective. “We have probably to some extent overestimated” the benefits of carbon dioxide in computerized crop forecasts, he said. But he added that applying a “correction factor” would probably take care of the problem, and he doubted that the estimates in the report would change drastically as a result.

The 2007 report did point out a hole in the existing body of research: most forecasts had failed to consider several factors that could conceivably produce nasty surprises, like a projected rise in extreme weather events. No sooner had the report been published than food prices began rising, partly because of crop failures caused by just such extremes.

Oxfam, the international relief group, projected recently that food prices would more than double by 2030 from today’s high levels, with climate change responsible for perhaps half the increase. As worries like that proliferate, some scientists are ready to go back to the drawing board regarding agriculture and climate change.

Dr. Rosenzweig, the NASA climate scientist, played a leading role in forming the old consensus. But in an interview at her office in Manhattan, she ticked off recent stresses on the food system and said they had led her to take a fresh look.

She is pulling together a global consortium of researchers whose goal will be to produce more detailed and realistic computer forecasts; she won high-level endorsement for the project at a recent meeting between British and United States officials. “We absolutely have to get the science lined up to provide these answers,” Dr. Rosenzweig said.

Promises Unkept

At the end of a dirt road in northeastern India, nestled between two streams, lies the remote village of Samhauta. Anand Kumar Singh, a farmer there, recently related a story that he could scarcely believe himself.

Last June, he planted 10 acres of a new variety of rice. On Aug. 23, the area was struck by a severe flood that submerged his field for 10 days. In years past, such a flood would have destroyed his crop. But the new variety sprang back to life, yielding a robust harvest.

“That was a miracle,” Mr. Singh said.

The miracle was the product not of divine intervention but of technology — an illustration of how far scientists may be able to go in helping farmers adapt to the problems that bedevil them.

“It’s the best example in agriculture,” said Julia Bailey-Serres, a researcher at the University of California, Riverside, who has done genetic work on the rice variety that Mr. Singh used. “The submergence-tolerant rice essentially sits and waits out the flood.”

In the heyday of the Green Revolution, the 1960s, leaders like Dr. Borlaug founded an international network of research centers to focus on the world’s major crops. The corn and wheat center in Mexico is one. The new rice variety that is exciting farmers in India is the product of another, the International Rice Research Institute in the Philippines.

Leading researchers say it is possible to create crop varieties that are more resistant to drought and flooding and that respond especially well to rising carbon dioxide. The scientists are less certain that crops can be made to withstand withering heat, though genetic engineering may eventually do the trick.

The flood-tolerant rice was created from an old strain grown in a small area of India, but decades of work were required to improve it. Money was so tight that even after the rice had been proven to survive floods for twice as long as previous varieties, distribution to farmers was not assured. Then an American charity, the Bill & Melinda Gates Foundation, stepped in with a $20 million grant to finance final development and distribution of the rice in India and other countries. It may get into a million farmers’ hands this year.

The Gateses, widely known for their work in public health, have also become leading backers of agricultural projects in recent years. “I’m an optimist,” Mr. Gates said in an interview. “I think we can get crops that will mitigate many of our problems.”

The Gates Foundation has awarded $1.7 billion for agricultural projects since 2006, but even a charity as large as it is cannot solve humanity’s food problems on its own. Governments have recognized that far more effort is needed on their part, but they have been slow to deliver.

In 2008 and 2009, in the midst of the political crises set off by food prices, the world’s governments outbid one another to offer support. At a conference in L’Aquila, Italy, they pledged about $22 billion for agricultural development.

It later turned out, however, that no more than half of that was new money not previously committed to agriculture, and two years later, the extra financing has not fully materialized. “It’s a disappointment,” Mr. Gates said.

The Obama administration has won high marks from antihunger advocates for focusing on the issue. President Obama pledged $3.5 billion at L’Aquila, more than any other country, and the United States has begun an ambitious initiative called Feed the Future to support agricultural development in 20 of the neediest countries.

So far, the administration has won $1.9 billion from Congress. Amid the budget struggles in Washington, it remains to be seen whether the United States will fully honor its pledge.

Perhaps the most hopeful sign nowadays is that poor countries themselves are starting to invest in agriculture in a serious way, as many did not do in the years when food was cheap.

In Africa, largely bypassed by the Green Revolution but with enormous potential, a dozen countries are on the verge of fulfilling a promise to devote 10 percent of their budgets to farm development, up from 5 percent or less.

“In my country, every penny counts,” Agnes Kalibata, the agriculture minister of Rwanda, said in an interview. With difficulty, Rwanda has met the 10 percent pledge, and she cited a terracing project in the country’s highlands that has raised potato yields by 600 percent for some farmers.

Yet the leading agricultural experts say that poor countries cannot solve the problems by themselves. The United Nations recently projected that global population would hit 10 billion by the end of the century, 3 billion more than today. Coupled with the demand for diets richer in protein, the projections mean that food production may need to double by later in the century.

Unlike in the past, that demand must somehow be met on a planet where little new land is available for farming, where water supplies are tightening, where the temperature is rising, where the weather has become erratic and where the food system is already showing serious signs of instability.

“We’ve doubled the world’s food production several times before in history, and now we have to do it one more time,” said Jonathan A. Foley, a researcher at the University of Minnesota. “The last doubling is the hardest. It is possible, but it’s not going to be easy.”

Posted via email from Enviromenment

Saturday, June 4, 2011

Health Benefits Apple Cider Vinegar

You’ve probably heard of Raw Organic Apple Cider Vinegar. But, do you know what all the talk is really about?

This murky brown vinegar, the one with the sediment in the bottom of the bottle, is the vinegar that has been used for hundreds of years largely for medicinal purposes.

The Benefits of Raw Apple Cider Vinegar

Apple Cider Vinegar (ACV) is made from nutritious organically grown apples and retains many of the fruits’ beneficial components because raw apple cider vinegar is not pasteurized. And in its two fermentation processes, it produces enzymes and life giving nutrients that make apple cider vinegar the powerhouse it is.

What Is The Difference Between Clear Vinegar & Raw Apple Cider Vinegar?

Buy Apple Cider Vinegar

Clear vinegar has none of the benefits of raw organic apple cider vinegar. Through its processing and distilling, it’s been stripped of everything beneficial and can be detrimental to your health due to the fact that it is dead instead of alive.

Only raw organic apple cider vinegar has the “mother of vinegar” that makes the vinegar so beneficial. The “mother” is made up living nutrients and bacteria. You can actually see it settled in the bottom of the bottle like sediment.

What Can Raw Apple Cider Vinegar Do for Me?

Beneficial ingredients in raw apple cider vinegar give it its power to make us feel better, look better and feel energized. Just look at some of the beneficial ingredients in raw apple cider vinegar:

  • Potassium – helps to prevent brittle teeth, hair loss and runny noses.
  • Pectin – helps to regulate blood pressure and reduce bad cholesterol.
  • Malic Acid – gives ACV the properties of being anti-viral, anti-bacterial & anti-fungal.
  • Calcium – helps create strong bones and teeth.
  • Ash – gives ACV its alkaline property which aids your body in maintaining proper pH levels for a healthy alkaline state.
  • Acetic Acid – It appears that this acid slows the digestion of starch which can help to lower the rise in glucose that commonly occurs after meals.

A Few Benefits of Raw Apple Cider Vinegar

  • 1 tablespoon of Raw Apple Cider Vinegar mixed in 4 ounces of purified water after a meal has been used as a natural remedy for heartburn and as a replacement for toxic heartburn medications.
  • Raw Apple Cider Vinegar may help improve bowel irregularity, thereby removing toxins from the body at a faster rate.
  • Helps clear up skin conditions and blemishes giving a smoother texture and complexion.
  • Raw Apple Cider vinegar may also help with joint pain and stiffness.
  • Apple Cider Vinegar helps to break down fats so that your body can use them rather than store them. For this reason, many diets include ACV in their regimen.
  • On a small scale, ACV was studied by researchers at Arizona State University. The preliminary study was published in the Diabetes Care journal. It reported that ACV helps reduce levels of glucose.

Raw organic apple cider vinegar is even good for pets. It has been used to help control fleas and even promotes a healthy shiny coat.

How Do I Take Raw Apple Cider Vinegar?

Mixed with another powerhouse of beneficial goodness, organic honey, apple cider vinegar can be a tasty treat with very healthy benefits. This is a great drink for fast energy. Remember, the mother of vinegar will settle at the bottom of the bottle between uses. Be sure to shake the bottle well before pouring to include these healthful ingredients. In a large pitcher, add together:

  • 2 tablespoons of Raw Organic Apple Cider Vinegar
  • 1 gallon of purified water
  • Raw locally harvested honey or agave nectar to suit your taste

Raw honey or organic agave nectar is a great addition because of their health giving properties. They can help improve your energy, strengthen your immune system, and much more. And they taste great.

You can also find apple cider vinegar in tablet or capsule form. However, I do not recommend these sources because they are a dried source and not living as the liquid is.

Bragg's Organic, Unfiltered & Raw Apple Cider Vinegar

Raw Apple Cider Vinegar is very strong so I always recommend diluting it with water. A good ratio is 1 tablespoon per 32 ounces of water for general use.

My Personal Recommendation

I personally use Bragg’s Organic raw apple cider vinegar on a daily basis. I would recommend this brand of apple cider vinegar over any other brand currently on the market. In fact, I keep the bottle you see on the right, both at home and at work.

Articles About the Benefits of Apple Cider Vinegar:

Posted via email from WellCare

Friday, June 3, 2011

Don't Allow Your Business To Fail on Facebook

Just because you can see the target, even the bulls-eye, doesn't mean you can hit it!  But you can learn!


 


 

Many Facebook failures begin with businesses following the old adage “build it and they will come.” That strategy is a holdover from traditional website design, and often leads companies to design a static, non-interactive informational page on Facebook that ends up being ignored.

Don’t: Rebuild your website within Facebook

Maybe you’ve only recently decided to approach Facebook for your business, or maybe you’ve gone through the process of creating a Facebook page weeks ago.  In either case, you’re probably wondering, “Where are my fans?” and “Where’s my ROI?”  Chances are, you’ve already made a Facebook faux pas; you’re either failing to connect with your fans, or as is more likely the case, you’re serving your visitors with nothing more than a static, rehashed site you’ve hosted for years on your company’s domain.

If either of those scenarios sounds familiar to you, those 520 pixels of Facebook gold you have on your hands are being squandered.  While failing to connect with visitors is an issue, duplicating your existing website on your Facebook page can be downright deadly. Google isn’t exactly fond of copycats, and depending on how you’ve structured your site, your SEO efforts and Google Pagerank could be at risk.

You can do so much more than rehash existing content on a tab.  You’re on Facebook — take advantage of its features by focusing your content on the social aspects of your business.

Do: Build uber-fans through socially engaging your visitors.

Ask yourself, “What is it people DO on Facebook?”  Your visitors aren’t mindlessly watching television advertisements; they’re actively engaged with their social experience and bouncing from page to page at a rate I’m sure we’re all too familiar with.

The obvious answer to the above question is that people love being able to show off to their friends, and they’re looking for any chance to do so. Showing off is a key part of the social experience, and it’s to your advantage to empower your visitors.

The Facebook platform enables page admins to give visitors something to show off in a variety of ways, some of which are easy to do:

  1. Using a tab-building service to socialize your design by putting in a comments section powered through Facebook’s social plugins.  This keeps your visitors’ information private, and allows them to reach out to you on your company’s own content rather than just a wall.  Empower them by recognizing their importance and responding with a personal reply.
  2. Let users share your content, not just your page. Place Facebook’s various social plugins directly on the content itself, and let visitors show off by being the harbinger of interesting videos, images and products.
  3. Run a contest directly on your Facebook page, make certain you enable all of the social discovery tools you can on it, but make sure the prize is worth the time to enter.  Visitors will be thrilled at the chance to win something good, and they’ll seek value in being the distributors of information by sharing the contest with their friends, but be careful with what you offer; a bad prize is often worse than no prize at all. 

Interactive contests, commenting and sharing turns your Facebook presence into a vehicle to interact with users, gain loyalty, build your brand and increase awareness, but without these capabilities, a social media presence isn’t social at all. While you develop your Facebook efforts, make sure to focus on ways users can interact with your tab by including features that ensure your message gets passed around and talked about.

Don’t: Create content you wouldn’t share with your own friends, co-workers and family.

Name the industry, and you’ll inevitably have someone say, “If you don’t love it, your customers won’t either.”  Trite, yes, but true nonetheless.

Would you share another company’s birthday wishes to its senior accountant?  How about the new mission statement they posted (barring anything rather wacky, of course)?  Probably not.

Now, would you share that same company’s announcement that they’re offering a 60% coupon for the next six hours to celebrate their 60,000th Facebook fan?  Toy and clothing company Kidrobot did just that, and now I’m actively watching to see what they do when they hit 70,000 fans.

Do: Ask yourself, “Would I share this?”

Go ahead, browse your Facebook page, mouse over your wall posts and ask that question for each piece of content you’ve spent time trying to make even the slightest bit viral. This is the most important question you can ask and it will guide your Facebook tab design and content.

Traditional website content does not translate well into the social media universe. While an in-depth history of your company or a case study might be a great resource on a traditional website, your Facebook page must engage an audience with current topics and interactive contests.

One of the most interesting phenomena to be observed on Facebook is when users create new posts on their friends’ walls.  Not only are these posts highly relevant to their recipients, but they’re also coming from trusted sources.

This trust point is a big one, and it’s the primary reason I wouldn’t recommend attempting to connect one-to-one in a visitor’s own space. Instead, you should be using tools provided through Facebook’s social plugins to get your fans to do all of the sharing for you, letting you rely on the social graph to spread the word.

Don’t: Give up your goods without something in exchange.

You might be tempted to run a coupon campaign in a tab on your Facebook page, and it’s pretty clear that this can be a great idea.  The question to answer, however, is, “How do you plan to connect with that visitor after they’ve used your coupon?”

If you’ve allowed anyone at all to grab your coupon, you’re missing out on a great opportunity to connect with visitors over a period of time and build that social relationship you’re looking for.

Do: Turn “non-fans” into “fans” to build an effective Facebook presence.

A custom tab placed on your Facebook page has the ability to distinguish between “fans” and “non-fans” and can be used to build an audience through enticing visitors to “like” your Facebook page.  When Facebook loads a custom tab, several pieces of information are passed along to the server that takes care of serving your tab’s contents, and this “fan”/”non-fan” status happens to be one of those pieces.  It may seem like a small piece of information, but it can be used in a big way.  Throw some conditional statements around this little guy and you’re on your way to growing your audience through asking for a “like” in return for your content.

Whether you’ve built something yourself, or are using a third-party design application, a Facebook tab can easily restrict contests and giveaways to people who “like” the page. This feature gives Facebook users an incentive to “like” the page, and results in a rapid increase in a page’s like count. Since Facebook users who “like” a page are automatically shown that Facebook page’s status updates, growing your fan base like this allows your company to build an audience who will receive your messages regularly. Capitalize on your contests and giveaways by using this “fan” and “non-fan” distinction effectively, and build an audience of thousands of Facebook users for the price of a few T-shirts.

Don’t: Avoid building your Facebook presence because of a lack of time or budget.

Creating compelling content, building your fan base and maintaining your connections with your fans can be a pretty daunting task to begin with, and many companies choose to build custom Facebook tools to support these efforts.

Going through the hassle of hiring Web developers, or managing a development project of your own, can provide enough frustration to crush your ability to really connect with fans and visitors.

Do: Use effective design tools

Unlike traditional websites where design price tags run in the tens of thousands of dollars, social media design is a rock-bottom bargain. Facebook’s adoption of iframe apps opens up an entire universe of possibilities for the Facebook tab. By using iframe-based applications, you can integrate maps, newsletter content, Flickr galleries, YouTube feeds and e-commerce shopping carts with ease. Using iframes on a Facebook tab can harness the power of interactive media sites by integrating many features into a single, professional, multimedia-powered Facebook tab.

 

This post  is by Jim Belosic, co-founder and president of Pancake  Laboratories, the creators of ShortStack, an application built on the Facebook platform, which offers affordable, white-label tab design that includes contests, commenting, sharing and many other easy-to-use features.

Posted via email from Kleerstreem's Posterous

Don't Be A Facebook Failure (Business)

Just because you can see the target, even the bulls-eye, doesn't mean you can hit it!  But you can learn!



Many Facebook failures begin with businesses following the old adage “build it and they will come.” That strategy is a holdover from traditional website design, and often leads companies to design a static, non-interactive informational page on Facebook that ends up being ignored.

Don’t: Rebuild your website within Facebook

Maybe you’ve only recently decided to approach Facebook for your business, or maybe you’ve gone through the process of creating a Facebook page weeks ago.  In either case, you’re probably wondering, “Where are my fans?” and “Where’s my ROI?”  Chances are, you’ve already made a Facebook faux pas; you’re either failing to connect with your fans, or as is more likely the case, you’re serving your visitors with nothing more than a static, rehashed site you’ve hosted for years on your company’s domain.

If either of those scenarios sounds familiar to you, those 520 pixels of Facebook gold you have on your hands are being squandered.  While failing to connect with visitors is an issue, duplicating your existing website on your Facebook page can be downright deadly. Google isn’t exactly fond of copycats, and depending on how you’ve structured your site, your SEO efforts and Google Pagerank could be at risk.

You can do so much more than rehash existing content on a tab.  You’re on Facebook — take advantage of its features by focusing your content on the social aspects of your business.

Do: Build uber-fans through socially engaging your visitors.

Ask yourself, “What is it people DO on Facebook?”  Your visitors aren’t mindlessly watching television advertisements; they’re actively engaged with their social experience and bouncing from page to page at a rate I’m sure we’re all too familiar with.

The obvious answer to the above question is that people love being able to show off to their friends, and they’re looking for any chance to do so. Showing off is a key part of the social experience, and it’s to your advantage to empower your visitors.

The Facebook platform enables page admins to give visitors something to show off in a variety of ways, some of which are easy to do:

  1. Using a tab-building service to socialize your design by putting in a comments section powered through Facebook’s social plugins.  This keeps your visitors’ information private, and allows them to reach out to you on your company’s own content rather than just a wall.  Empower them by recognizing their importance and responding with a personal reply.
  2. Let users share your content, not just your page. Place Facebook’s various social plugins directly on the content itself, and let visitors show off by being the harbinger of interesting videos, images and products.
  3. Run a contest directly on your Facebook page, make certain you enable all of the social discovery tools you can on it, but make sure the prize is worth the time to enter.  Visitors will be thrilled at the chance to win something good, and they’ll seek value in being the distributors of information by sharing the contest with their friends, but be careful with what you offer; a bad prize is often worse than no prize at all.

Interactive contests, commenting and sharing turns your Facebook presence into a vehicle to interact with users, gain loyalty, build your brand and increase awareness, but without these capabilities, a social media presence isn’t social at all. While you develop your Facebook efforts, make sure to focus on ways users can interact with your tab by including features that ensure your message gets passed around and talked about.

Don’t: Create content you wouldn’t share with your own friends, co-workers and family.

Name the industry, and you’ll inevitably have someone say, “If you don’t love it, your customers won’t either.”  Trite, yes, but true nonetheless.

Would you share another company’s birthday wishes to its senior accountant?  How about the new mission statement they posted (barring anything rather wacky, of course)?  Probably not.

Now, would you share that same company’s announcement that they’re offering a 60% coupon for the next six hours to celebrate their 60,000th Facebook fan?  Toy and clothing company Kidrobot did just that, and now I’m actively watching to see what they do when they hit 70,000 fans.

Do: Ask yourself, “Would I share this?”

Go ahead, browse your Facebook page, mouse over your wall posts and ask that question for each piece of content you’ve spent time trying to make even the slightest bit viral. This is the most important question you can ask and it will guide your Facebook tab design and content.

Traditional website content does not translate well into the social media universe. While an in-depth history of your company or a case study might be a great resource on a traditional website, your Facebook page must engage an audience with current topics and interactive contests.

One of the most interesting phenomena to be observed on Facebook is when users create new posts on their friends’ walls.  Not only are these posts highly relevant to their recipients, but they’re also coming from trusted sources.

This trust point is a big one, and it’s the primary reason I wouldn’t recommend attempting to connect one-to-one in a visitor’s own space. Instead, you should be using tools provided through Facebook’s social plugins to get your fans to do all of the sharing for you, letting you rely on the social graph to spread the word.

Don’t: Give up your goods without something in exchange.

You might be tempted to run a coupon campaign in a tab on your Facebook page, and it’s pretty clear that this can be a great idea.  The question to answer, however, is, “How do you plan to connect with that visitor after they’ve used your coupon?”

If you’ve allowed anyone at all to grab your coupon, you’re missing out on a great opportunity to connect with visitors over a period of time and build that social relationship you’re looking for.

Do: Turn “non-fans” into “fans” to build an effective Facebook presence.

A custom tab placed on your Facebook page has the ability to distinguish between “fans” and “non-fans” and can be used to build an audience through enticing visitors to “like” your Facebook page.  When Facebook loads a custom tab, several pieces of information are passed along to the server that takes care of serving your tab’s contents, and this “fan”/”non-fan” status happens to be one of those pieces.  It may seem like a small piece of information, but it can be used in a big way.  Throw some conditional statements around this little guy and you’re on your way to growing your audience through asking for a “like” in return for your content.

Whether you’ve built something yourself, or are using a third-party design application, a Facebook tab can easily restrict contests and giveaways to people who “like” the page. This feature gives Facebook users an incentive to “like” the page, and results in a rapid increase in a page’s like count. Since Facebook users who “like” a page are automatically shown that Facebook page’s status updates, growing your fan base like this allows your company to build an audience who will receive your messages regularly. Capitalize on your contests and giveaways by using this “fan” and “non-fan” distinction effectively, and build an audience of thousands of Facebook users for the price of a few T-shirts.

Don’t: Avoid building your Facebook presence because of a lack of time or budget.

Creating compelling content, building your fan base and maintaining your connections with your fans can be a pretty daunting task to begin with, and many companies choose to build custom Facebook tools to support these efforts.

Going through the hassle of hiring Web developers, or managing a development project of your own, can provide enough frustration to crush your ability to really connect with fans and visitors.

Do: Use effective design tools

Unlike traditional websites where design price tags run in the tens of thousands of dollars, social media design is a rock-bottom bargain. Facebook’s adoption of iframe apps opens up an entire universe of possibilities for the Facebook tab. By using iframe-based applications, you can integrate maps, newsletter content, Flickr galleries, YouTube feeds and e-commerce shopping carts with ease. Using iframes on a Facebook tab can harness the power of interactive media sites by integrating many features into a single, professional, multimedia-powered Facebook tab.

Thursday, June 2, 2011

In Lady Gaga’s Album, Evidence of a New Order

June 1, 2011
By

A paradox of the new music industry: Albums sell less and less well every year, but as a marketing tool they are now more important than ever.

A case in point is Lady Gaga, whose new album, “Born This Way” (Interscope), was released on May 23 and sold 1,108,000 copies in the United States in its first week, according to Nielsen SoundScan. Some 662,000 of those sales, or about 60 percent, were digital downloads, the most any album has ever sold in a week.

The extraordinary success of “Born This Way” — it outsold the next 42 albums on Billboard’s chart combined — are a testimony to Lady Gaga’s appeal and the hard work of her business team, which devised one of the most extensive and savvy marketing campaigns ever mounted in music.

Once an artist’s biggest source of income, recorded music now plays second fiddle to touring, endorsements, merchandise sales and an array of other revenue streams once considered ancillary. That’s especially true for an artist like Lady Gaga, who has lined up more branding and promotional deals in the last six months than most artists will in a lifetime.

“People lose sight of how an artist becomes successful in 2011,” said Bill Werde, Billboard’s editorial director. “She could have sold 600,000 albums, or a million, or two million. But in terms of revenue that’s going to be a smaller piece of the pie.”

If there is any asterisk on her achievement, it’s that about two-thirds of the digital downloads are owed to a 99-cent deal offered by Amazon, which helped sales pass the million mark. The huge discount drew an angry reaction from brick-and-mortar retailers who saw their sales drop in response.

Ish Cuebas, vice president for music merchandising of Trans World Entertainment, which operates 460 music and media stores, including F.Y.E., said that his shops sold about half as many copies of “Born This Way” as he had expected.

“I don’t think it sends a good message,” Mr. Cuebas said of Amazon’s deal. “I can understand what Amazon did, but I think it devalues music even further. In the customer’s mind it’s worth 99 cents.”

But something is still needed to organize the flurry of products, activities and side deals that now constitute an artist’s business, and most often that role is filled by an album, no matter what the cost. The album still establishes an artist’s sound, look and message and provides an anchor around which long promotions can be built, from early singles (and leaks) to concert tours and television appearances.

Recognizing this, Interscope and Lady Gaga’s manager, Troy Carter, built their campaign around the release date, which they chose late last year to take advantage of music-related high points on the television calendar, like the Grammy Awards in February (where Lady Gaga played the premiere of her song “Born This Way”) and the finale of “American Idol” last week (where she sang her latest single, “The Edge of Glory”).

“We wanted to approach this like we were opening a blockbuster film,” said Steve Berman, vice chairman of Interscope Geffen A&M. “It became: ‘We’ll put a flag in that date well in advance. We won’t move. And what we’ll do for the next six months is pour gas on that fire every day, really branding the date.’ ”

Like any good movie campaign the selling of “Born This Way” began nearly a year in advance and continued as a well-timed drumbeat of promotional appearances, retail tie-ins and media deals that rose to a climax as the release date approached.

Lady Gaga announced the title of the album at MTV’s Video Music Awards last September and gave the release date on New Year’s Eve. As the promotions piled up in recent weeks, she became inescapable. If you missed her HBO concert special or “Saturday Night Live” appearance, her GagaVille online game or fashion sale through Gilt Groupe, then perhaps you rode in one of the New York City subway cars decked out top to bottom with “Born This Way” advertising.

Lady Gaga, whose real name is Stefani Germanotta, apparently knows the value of these deals. Mr. Carter said she accompanied him on numerous trips to retailers and to Silicon Valley start-ups eager to attach themselves to the Gaga brand.

But the most effective offering may have been the one the Gaga team knew nothing about. On May 23 Amazon put the digital version of the album on sale for 99 cents to draw music fans to Cloud Drive, its entry into the world of so-called cloud music services, which store a user’s songs on remote servers.

Amazon paid Interscope’s distributor, Universal, the full wholesale price for the album — between $8 and $9 — and accepted the difference as a loss, according to several people briefed on the sales arrangement, who were not authorized to speak publicly about the details. Billboard reported that Amazon’s two-day sale yielded about 440,000 digital sales; if correct, that would mean that the retailer lost more than $3 million on the promotion. (Amazon declined to comment.)

Several other new releases reached high on Billboard’s album chart this week, but none came close to “Born This Way.” Brad Paisley’s new “This Is Country Music” (Arista Nashville) is No. 2 with 153,000 copies sold, and “Glee: The Music, Vol. 6” (Columbia) sold 80,000, reaching No. 4. Adele’s “21” (XL), which has been No. 1 for a total of nine weeks this year, fell two spots to No. 3 with 127,000.

Mr. Carter, Lady Gaga’s manager, said the prerelease promotional campaign for “Born This Way” had been in full swing for six months. “If you look at ‘The Fame,’ ” Mr. Carter continued, referring to Lady Gaga’s first album, “it wasn’t marketing ploys that drove the success of that album. It was the quality of the content and Gaga’s willingness to go around the world and play for the fans, do the promotion, do the TV shows, visit the radio stations and the club D.J.’s. There’s a lot more of that than there are marketing ploys.”

That means the promotion for “Born This Way” is far from over. “This is where the work begins,” he said.

Posted via email from Music Business Information

Wednesday, June 1, 2011

2008 Republican Platform

2008platform.pdf Download this file

The 2008 Republican Platform....it's can be improved, but, what is actually needed is for
all Republicans to just following and adhere to it!


Posted via email from Global Politics

New Originals Songs For Recording

The following songs were written and recorded by a long time friend, artist, and songwriter from Australia.

If you are interested in any of them just let me know.  The writer is not opposed to changes in these songs.  Standard recording/licenses  terms apply.

Thanks,

Lee
KleerStreem Entertainment
Dallas, Tx.


Wanna Be by Harper Mead Listen on Posterous

Sister Of The Holy Order (Demo) by Harper Mead Listen on Posterous

Sanctuary (Pop Mix) by Harper Mead Listen on Posterous

All I Want by Harper Mead Listen on Posterous

Forever Man by Harper Mead Listen on Posterous

Posted via email from Music Business Information

Is Lying To Police Illegal?

Absolutely not! No, lying to police is not illegal. In fact, if a law enforcement officer asks you any questions, you should state that you won't say anything without your attorney no matter what. A police officer will often try to trick you into talking to them. Whether it be by seemingly easy conversation (good cop, bad cop tactics - one will be mean, but the other one will come in all nice so that you trust him or her and want to talk to him or her), by threatening you that not talking to them is illegal (which is absolutely not true), or by telling you that another person has incriminated you, whether it's true or not because there is no law against a cop lying to you to get what they want. In any event, if you ever feel the least bit apprehensive about talking to a police officer, it is always your CONSTITUTIONAL right to say that you won't speak to them further without an attorney present. You may get arrested. And they'll probably tell you all sorts of mess, like they can't help you anymore, and they've been on your side the whole time. Just remember, they're lying. Being arrested is an inconvenience and it's scary. But that's all. It'll be over soon. Under the law, police can not further question you if you've stated that you want a lawyer. You are always well within your rights to request an attorney and you should. The same goes for a cop's request to search your car. If you're pulled over and a cop asks to take a look through your car, it means he or she has no probable cause (PC) and no warrant, which means that he or she HAS TO HAVE YOUR PERMISSION to search the car under the law. If there is no PC and no warrant, the cop has no right to search the car without your permission. You should always say no.


Actually, lying to the Police can be illegal depending on the circumstances. If an officer is investigating a crime and asks you a question in the course of his investigation, then you do have the right to state that you want to speak to a lawyer.

But if you outright lie in an attempt to hinder or prevent the investigation, you may be arrested for obstruction of justice.

Posted via email from Kleerstreem's Posterous

3 Life-Changing Truths from 3 Years of Minimalism


by joshua becker

“A mind that is stretched by a new experience can never go back to its old dimensions.” - Oliver Wendell Holmes, Jr.

Over Memorial Day Weekend, 2008, I became a minimalist. That was exactly three years ago.

My journey into minimalism was not entered into as a fad, experiment, or temporary life adjustment. Nor was it just for the purpose of moving, getting out of debt, traveling the world, quitting my job, or starting a blog. My decision to intentionally live with less was born out of my desire to line up my life’s energy with my heart’s deepest desires. It was about creating space for faith, family, and friends. It was always a decision that I knew would influence the rest of my life. And I wouldn’t trade a minute of it.

Over the past three years, we have removed 60-70% of our personal possessions, we have removed ourselves from the hollow race of American consumerism, and we have changed our habits of consumption. As a result, we have found more time for the things that are most important and have found more energy for pursuing our true passions. In many ways, we have been able to finally start living the life we always wanted to live.

This journey towards minimalism has been far more life-changing than I anticipated. The possessions in our lives define who we are on a far deeper level than we ever realize. And as a result, the process of removing them teaches us valuable truths about ourselves and about life.

As I ponder the past three years and all that I have learned, I think the following life-changing truths sum up most of my personal journey:

1. Life is best lived intentionally. I wasted too much of my life living on auto-pilot. I chased the same dreams that my friends and neighbors were chasing… without ever questioning if my heart had a better dream. I followed the advice that was fed to me millions and millions of times through television advertisements, billboards, and internet banners… without ever wondering why their products never quite fully satisfied. I compared my life to others using the same criteria that society encourages… without ever determining if the comparisons were adding anything to my soul. I never questioned the life I was living or the assumptions they were based upon.

But when I was introduced to the journey of minimalism, that started to change. I began to study the facets of my life with a new lens: where I was spending my money, where I was exerting my energy, and what I truly most valued in life. I was amazed – perhaps even saddened – to suddenly realize that I was wasting my life chasing full closets, but empty dreams.

Minimalism has brought newfound intentionality into my life. It has searched my heart and revealed motives that I didn’t know existed. I have become a better person over the past three years – sometimes through joy and sometimes through tears. But through it all, I have learned better what it means to live an intentional life.

2. Life is about the journey, not the destination. Dreams come and dreams go. Some dreams are realized… only to be replaced by bigger and better dreams. Other dreams are discarded… only to be replaced by different ones. It seems no matter what happens with your dreams, another one will always take its place. That’s just the nature of goals.

Over the past three years, I have learned that the richest joys in life are not found at the finish line. Instead, they are found in the journey towards the finish line. Whether studying a new subject, knitting a sweater, or minimizing possessions, those who cheat the process lose out in the end. There is much to be learned about ourselves during the short lives we live. And the truths that mean the most are only found through patience and perseverance.

Becoming minimalist has been a long journey for me (in some regards, I’ve got room left to go). But every time I push further down the trail, I discover something new about my soul. It is an emotional process to remove the weight of possessions from one’s life – far more emotional than I expected. There is joy and internal discovery in each step. I’m so glad I didn’t miss it. And while there is a need for wisdom and discretion to choose the correct finish line to race towards… patience and perseverance is needed to appreciate the high’s and low’s of the journey towards it.

3. The life of minimalism needs to be shared. Surprisingly, I have found that the principles of minimalism resonate with most people. Most of us already know that possessions do not equal joy. It’s just that we’ve been told that deceptive lie so many times and from so many sources that we start to believe it without even noticing. And before we know it, we are accumulating more and more things hoping to satisfy the longing in our hearts.

Since becoming minimalist, I have had the opportunity to speak on the topic of simplicity in a variety of venues. And whether I am speaking at conferences, churches, public schools, or on the radio, I always enter with the mindset that I am on stage to simply remind the audience of what they already know to be true – that there is more joy to be found in owning less than can be found in owning more. And my hope is to simply invite them to embrace that truth.

This is a message that must be shared. Our world is drowning in debt, stress, and misplaced passion. I am beginning to structure my life in a way that will allow me to actively seek more opportunities to share this message of minimalism. And I hope you will do the same.

That's No Fair!! So What?

It’s hard to love people who betray you.
It’s hard to love people who disrespect you.
It’s hard to love people who appear perfect.
It’s hard to love people who try your patience.
It’s hard to love people who tear at your hearts.

That's not fair.


It’s hard to love people who cause you suffering.
It’s hard to love people who never say thank you.
It’s hard to love people who openly criticize you.
It’s hard to love people who repel you emotionally.

That's not fair.

It’s hard to love people who treat you with contempt.
It’s hard to love people who don’t know how to receive.
It’s hard to love people who always take and never give.
It’s hard to love people who live in a state of ugliness.

That’s not fair.

Posted via email from Kleerstreem's Posterous