It takes changing your mindset, letting go of the idea that doing good (or even amazing) work is enough. 'Build it and they will come' may work in the movies, but in real life you can end up doing a lot of lonely building.
If you really want your work to be seen, heard and loved - and to bring you recognition and rewards - then you need to see 'getting it out there' as part of the job. It's pretty simple when it comes down to it:
Making + Marketing = Success
Success doesn't have to be all about money. If you're doing something worthwhile, it will also involve the satisfaction of making a contribution to the wider world, being recognized for your achievements and creating new opportunities for yourself and others.
And marketing isn't just about selling. It's about building your reputation or personal brand, and expanding your sphere of influence.
The good news is that these days there are plenty of tools and opportunities for you to build a stellar reputation from scratch, without having to go cap-in-hand to an agent or spend a fortune on advertising. Things like blogs, Twitter, Flickr, YouTube, Behance,DeviantArt and other networks.
But none of that stuff means doodle squat until you answer yes to this question:
Am I prepared to my creative energy into promoting my work as well as making it?
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Sunday, July 12, 2009
Making + Marketing = Success
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