Managing Your Social Media

• Commit to at least one hour of day to social media activities. Social media is like a garden. It needs to be tended to a little bit every day.
• Think about what you can do for someone in your network and DO it. One act a day. This might not (immediately) give you any monetary gain but the gratitude people will feel for you will pay off in spades in the long term
• Organize your content. At the beginning of every month, create an editorial content so you know what you are going to put on your blog, your Facebook page and Twitter.
• Source your content. Find interesting new ways to source your content. Use a tool like Netvibes.com which will help you aggregate and find content that will inspire your readers.
• Keep your focus. Don’t try a new tool every week. Decide on a core set of tools and work with them carefully through the year. Social media tools are not candy in a candy shop. They need to be selected—and cultivated—carefully.
• Learn to respond. Quickly. Politely Sometimes its hard to hear criticisms about you or your company. Our human nature (and just stupid pride) often compels us to get angry or even uncommunicative when someone says they don’t like us (or what we are saying). Take a deep breath. Respond to criticisms quickly but carefully.
• Don’t be too serious. Don’t JUST use social media for your own business purposes. Pick one network/forum/group that has NOTHING to do with your business and learn to enjoy it. A non-profit cause, a hobby or political interest are all possibilities.
• Learn what you can delegate. Our plates are too full. Learn how to delegate the unimportant stuff so you can concentrate on everything you are passionate about.
• Face-to-face is still king. No matter how intoxicating social media can be, don’t forget to take every opportunity to actually meet the people who are in your networks.
• Have fun. Social media is empowering and is a shift the likes of which we have never seen before in our lifetimes. It can be intimidating sometimes. But relax. And have fun with it.
  

Posted via email from Music Business Information