Marketing (WOMM)

Word of mouth is much bigger than social media tools -- it's something you build into everything you do. While a YouTube channel or Facebook page may be part of your overall strategy, real word of mouth is the result of all the work you've done to get to know your fans. If you start thinking tactics instead of talkers, you'll immediately narrow the potential ideas and strategies you could use to get your fans sharing.

When building your plan and thinking about how to reach fans, don't overlook the people who already buy and love your stuff. Fans typically want to do one of three things:

1) Share ideas to help each other,
2) Share knowledge about products to help peers, 

 Before you get too far in your plan, be sure to ask: How does this involve our existing fan base?

And, never forget the value of TRUE BLUE FANS!

Posted via email from Music Business Information