Here are three things you can do today to ensure social media marketing success tomorrow:
- Shut up and listen. Success is less about marketing promotion and more about engaging people in conversation. Listen and respond to your customers in a way they can relate to.
- Understand how and why your target audience uses social media. Researching your customer and prospect demographics will help you create tailored content.
- Monitor and measure everything that you do. Learn how to measure social media ROI and hone in on the tactics that work for your target audience and goals.
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