Tuesday, February 23, 2010

3 Ways To Leverage Fans

Fans are critical for artist success; especially True Blue Fans.  

3 ways to acquire more fans and build your following: 

  1. Family
  2. Business Owners 
  3. Strangers

1.  Family

Families are typically strong networks that frequently share word of mouth recommendations. Help fans welcome you into their families by targeting the times they all get together: holidays, vacations, and reunions. 

2. Business owners

Your fans shop, dine, and do business with lots of people you'd like to work with. Turn these fans into ambassadors with tools that make it easy for them to recommend you to these companies. 

3. Strangers

You don't have to recruit the most outgoing of fans to create conversations among them and strangers. Make it simple with tools that don't require a lot of talking: Clothes, pins, and reusable gear all help them show support without speaking. 

Posted via email from Music Business Information

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