Cost + 20-25% Merch

One of the problems with most bands and artists is that they price their swag way too high. Who pays $10 dollars for a CD these days? Who's willing to pay $20 for a T-shirt? Even legacy artists with a really great brand and nicely designed merch have a problem at $35, which has become the norm at a concert.

Unknown Indie Artists should never charge more than 20% to 25% of their total cost for their Merch, never.

Posted via email from Music Business Information