ARTISTS: If You Build It, They Will Come

Then you'd better be building one hell of a show.  That's the U2 model, the album's far from successful, but they go on tour with bells and whistles.  Or the superstar of yore reunites, like the Police.  Today even the Eagles no longer go clean.  Everybody has to create demand.  Is it a hit single, cheap prices, magic marketing, an incredible bill...  All of these elements are now key.  Screw up a bit and you've got a Pontiac Aztek instead of a Scion xB.  And isn't it funny that Pontiac is out of business.  Yes, a few mistakes and you'll be gone too.  At least car companies try, they refresh models every few years.  Do you want to buy an '82 Cutlass?  Then why do you think people want to overpay to see you perform your old hits every year at the amphitheater?

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