Sharing

If the explosion of the web and social media has taught business anything it’s that you must put out tons of great content and be willing share, let others copy, use and otherwise exploit it your, not their, benefit.

The old school model of proprietary content locked, either behind a 27 field form or worse, copyscape or encryption model, is not only silly it’s hurtful to your brand and business growth.

By making your content easily and freely passable, in fact encouraging folks to do so, you must acknowledge that even your most cherished secrets are nothing without the execution to bring them to life and the energy you invest in trying to protect your content could be better used connecting with clients anyway.

I’m not suggesting that people ripping your content off for their own commercial gain is a good thing. I am saying that letting people have and use and pass it in ways that ultimately lead to expanding your brand at the hands of your network, customers, providers and even competitors is a grand thing.

Posted via email from Music Business Information