Bamboo and Business

Someone told me about the Bamboo Tree and how it grows, and I felt it was a great metaphor for business. Apparently, the Bamboo Tree when first planted takes a long time to start growing. What happens are the roots are the first to grow into the soil. They grow to establish a healthy foundation to support this slim tall plant. When the roots are ready, the Bamboo Tree begins to grow at an alarming rate. I did some online research and this is what I found:

“Bamboo has an amazing growth rate. It is much like a telescope in its growth habit as it emerges. Its growth has been measured at almost four feet in a 24-hour period during the spring shooting period.”

If you’re in business for yourself or if you’re an innovator where you work, hang in there! When it comes to announcing a new brand within a brand, I tell my clients that all campaigns go through three phases. The first phase is creating overall awareness. The second phase is people starting to talk about it. The third is action. Hang in there. Not everyone is going to embrace or accept your idea. You must prove yourself. You will have early adopters who will get it and see your vision. Spend your time with these people. They will help spread the word to others. Go where the water is flowing. When you hit a rock (a “no” person), flow around it.

Be patient and you‘ll find your roots holding fast—and your Bamboo Tree beginning to grow at an alarming rate. I’m still growing my roots, but my plant is starting to sprout!

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