White House Launches Rapid Response Twitter Feed

White House Launches Rapid Response Twitter Feed

The White House launched a Twitter feed aimed at finding and deflecting negative online commentary. The account is listed under Jesse Lee (@jesseclee44) according to Online Social Media. Lee is the White House’s new Director of Progressive Media & Online Response. The account was set up as a way of “helping coordinate rapid response to unfavorable stories and fostering and improving relations with the progressive online community,” according to Huffington Post.

The fact that the account is under Lee’s name rather than an official-sounding government title hints that the role will be more about personal outreach than top-down story squashing. Although Lee only has a little more than 1,800 follows at time of writing, the account is verified and is likely to grow with use.

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