Wednesday, November 3, 2010

Presidential Tidbits

Time to brush up on your U.S. Presidents trivia! You’ll thank us when you make it on to Jeopardy! or the final round of bar trivia. Whether Republican, Democrat, or Whig, all POTUS have a birthday and this installment of presidential trivia tidbits covers the interesting facts about those dates.

So grab that red, white, and blue cone-shaped birthday hat and learn a little something:

  1. November 2 is the only date on which more than one president was born. (Polk in 1795 and Harding in 1865.)
  2. Only one president was born during World War I, John F. Kennedy. None were born during WWII.
  3. October boasts the most presidential births with six (Carter, Hayes, Arthur, Eisenhower, T. Roosevelt, and Adams).
  4. A president has been born in every month, but that wasn’t accomplished until June baby George H.W. Bush was elected in 1988.
  5. The most popular astrological signs amongst U.S. presidents are Scorpio and Aquarius.
  6. From the birth of George Washington in 1732 to Barack Obama in 1961, a POTUS has been born in every decade except for the 1810s, 1930s and 1950s.
  7. All of the last four presidents (George H.W. Bush, Bill Clinton, George W. Bush and Barack Obama) were born during the summer months.
  8. Thus far, the 19th century has been the most popular century for presidents to be born in with 19 births.

Posted via email from Global Politics

Google Buzz Reaches Class Action Settlement

Google rarely contacts Gmail users via email, but we are making an exception to let you know that we've reached a settlement in a lawsuit regarding Google Buzz (http://buzz.google.com), a service we launched within Gmail in February of this year.

Shortly after its launch, we heard from a number of people who were concerned about privacy. In addition, we were sued by a group of Buzz users and recently reached a settlement in this case.

The settlement acknowledges that we quickly changed the service to address users' concerns. In addition, Google has committed $8.5 million to an independent fund, most of which will support organizations promoting privacy education and policy on the web. We will also do more to educate people about privacy controls specific to Buzz. The more people know about privacy online, the better their online experience will be.

Just to be clear, this is not a settlement in which people who use Gmail can file to receive compensation. Everyone in the U.S. who uses Gmail is included in the settlement, unless you personally decide to opt out before December 6, 2010. The Court will consider final approval of the agreement on January 31, 2011. This email is a summary of the settlement, and more detailed information and instructions approved by the court, including instructions about how to opt out, object, or comment, are available at http://www.BuzzClassAction.com.

2012 Senate Seats Up For Re-Election

Tuesday, November 2, 2010

Persistence

PERSEVERE

  • Persist no matter what.
  • Endure discomfort.
  • Request help.
  • Steadfastly hold on to your beliefs and values.
  • Envision triumph.
  • Very consistently keep at it.
  • Embrace adversity as your teacher.
  • Refuse to give up.
  • Enjoy and celebrate every tiny bit of progress!

Posted via email from Kleerstreem's Posterous

The Power of Having Affiliates

 

 

One of my favorite moments was when someone taught me about synergy. The example they used was two horses pulling a cart. Each horse can pull approximately 500 lbs. (I'm making that up, because I don't remember the actual number.)

A basic understanding of math would logically determine that by strapping the two horses together, they could pull 1,000 lbs. In reality, two horses working together can pull three times the amount they could on their own--not double.

This same principle is the reason business owners need to consider using affiliates. You see... you can't be the "perfect" entrepreneur. You can try. And, maybe get close. But, at some point in time everybody needs additional skills, markets, and time they don't possess.

So, what exactly does having affiliates add to your business? Here are just a few benefits:

  • More Referrals
  • A Larger Market (yours + your affiliate's)
  • An Outside Promoter of Your Products/Services
  • Increased Networking Abilities
  • & Ultimately More Sales!

Consider the value of having another "salesman" reaching out to your customers. Now, you don't have to grow your company on your own. By creating an affiliate program, you can achieve much more than you will EVER be able to achieve alone!

When you develop lasting partnerships, your business is going to grow automatically, just from the leverage you gave it. Strap yourself to affiliates, and see where the synergy can take you!

Posted via email from Kleerstreem's Posterous

Five Ways to Write Magnificent Copy

by D Bnonn Tennant

image of hands on keyboard

Most writing could be better.

Not just a little better — significantly better.

If you start out with a solid topic, a good knowledge of your audience, and a reasonable degree of writing ability, you’ll usually end up with a pretty good piece of writing.

But you don’t have to settle for “pretty good.” A little attention to the final details can kick “pretty good” to “magnificent.”

Whether you’re creating blog posts, special reports, sales letters, a video script, email autoresponders, or whatever else, you can take your writing up a level just by applying some simple principles:

1. Write drunk; edit sober

Now you don’t have to take this literally. I don’t really mean you should be downing rum as your fingers meander with increasing sluggishness and inaccuracy over your keyboard.

I’m looking at the principle behind this gem from Papa Hemingway. The principle which is absolutely vital to producing compelling copy that gets people reading and buying: you must sound real.

Persuasion is mostly a matter of education and building trust, and it’s hard to build trust when you write like a corporate drone.

Too many copywriters slip into an overly formal style because they think it makes them sound important. Bad idea. No one wants to read stiff, formal copy with all the personality of a fax machine.

Better to put too much personality in and have to edit it out later than not put enough in to begin with.

When you write, make sure you have some passion for your topic — and then just tell your reader what you want to say. Don’t self-consciously write. Just tell.

Enthusiasm creates reader involvement. Most writing has too little enthusiasm, not too much. But if you really feel you went off the deep end, you can always tone it down in the edit.

It’s hard to insert life into copy that never had any to begin with.

2. Sleep on it

If this isn’t the most important technique for improving copy, then it’s definitely in the top two after “learn to read and write.”

Simply put: You can improve any piece of writing by letting it sit overnight.

Look, I know you’re in a hurry. I know you’re really excited about what you just wrote. So am I.

I know you’re like a kid at Christmas and you just have to send it off right now to receive the praise and glory you absolutely deserve.

But don’t.

In the cold light of a new day, all writing seems slightly less marvelous and slightly more open to improvement.

With the perspective that a night away from writing will give you, you’ll see that what you thought was a flawless masterpiece could actually do with a tweak here and a sharp cut there. The changes you make at this stage are 80% of what you need to turn good copy into magnificent copy.

3. Get a friend to read it aloud

Now that you’ve slept on your copy, it’s the perfect time to read it aloud.

I know this is the most overused piece of advice to writers ever. But do you know why that is?

One: it works. When you read your work aloud, you pick up on problems with the flow that your eye would otherwise skip over. It’s even better to get someone else to read it aloud, because they aren’t expecting odd turns of phrase, whereas you, after spending ten minutes obsessing over it yesterday, are.

Two: no one friggin’ does it. Even writers who offer this advice (yes, me too) seldom follow it. When other aspiring writers ask them how they can improve, they purse their lips and intone sagely, “Are you reading your work aloud? It really does make a difference, you know.”

Uh huh. It sure does — if you do it. It’s not just a technique for people learning to write. It makes any writing better.

No one is too good to read their work aloud.

4. Use the breath test

While you’re reading your latest masterpiece out loud (or being a step more cunning by having someone read it for you, thus saving you effort and increasing your reward), you can also watch for another problem: sentences like this one, which are just too … damn … wordy.

Stick to one idea per sentence. And express your ideas succinctly.

Once you hit 20 words in a sentence, every additional word can lose you up to 10% of your readers.

A simple way of testing this is the breath test. (Sean D’Souza wrote about this for headlines, but it works for all writing.)

If your reader has to pause for breath in the middle of a sentence, it’s too long. Either cut out the fat, or whack the sentence into two or more manageable pieces.

5. The passive voice should be rewritten

“Passive voice” is a fancy term invented to make writers feel bad for not having a better technical knowledge of grammar. Don’t worry; it’s easy to spot.

If someone’s doing something, it’s active. If something was done by someone, it’s passive.

Passive sentences feel wordy, limp, and lifeless.

Active sentences feel tight, energetic, and immediate.

For example:

  • Passive: The magnificent copy was written by the copywriter.
  • Active: The copywriter wrote the magnificent copy.

Passive voice isn’t always a bad thing, and the Copyblogger police won’t show up at your site and write you a ticket for using it. Just keep it to a minimum.

Summing it all up …

Whether you’re a seasoned pro or a novice writer just starting out, these five principles can always improve your copy. By writing in an authentic voice, taking the time to get perspective, reading your work aloud, testing for long sentences, and rewriting for active voice, you can keep your reader engaged and score more conversions.

Posted via email from Kleerstreem's Posterous

Marketing Yesterday and Today

Gone are the days when you could plan out your marketing and public relations programs well in advance
and release them on a timetable.  Now, it's real-time world now, and if you're not engaged,
then you're on your way to marketplace irrelevance.

Today marketing is in REAL-TIME REAL-WORLD, nothing is past tense.  Potential customers could care less
about what you you did yesterday, they care about what you are offering them today.

Posted via email from Music Business Information

Will We Have Emotions in Heaven?

---by Billy Graham

Q: Will we experience emotions in heaven, and will they be similar to what we have down here -- emotions like joy or anger? I've always wondered about this. -- L.H.J.

A: Yes, we will experience emotions in heaven -- emotions like love and joy because we are safely in God's presence forever. The Bible says that heaven's inhabitants declare to one another, "Let us rejoice and be glad and give him glory!" (Revelation 19:7).

But some emotions we experience on earth won't trouble us in heaven -- emotions that are caused by our weakness and sin. For example, anger and bitterness and jealousy will never trouble us there -- for they come from our old self-centered nature, and it will be changed. Nor will we experience emotions like fear, worry, or anxiety, for in heaven we'll be completely safe and beyond the reach of anything harmful. The Bible says, "They will live in safety, and no one will make them afraid" (Ezekiel 34:28).

The real issue, however, is this: How should we live right now? Will we allow emotions like anger and hatred and doubt to control us? Or will we allow heaven's peace to rule in our hearts -- a peace so strong that it keeps emotions like anger and bitterness away? To put it another way, wouldn't our lives be better if we could only banish emotions that destroy us? Of course they would.

But is this possible? Yes -- when we put our lives into Christ's hands, and allow Him to fill us with His Spirit. The Bible says, "But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control" (Galatians 5:22-23). By faith open your heart to Christ's transforming power today.

Posted via email from Religion

Monday, November 1, 2010

Can cutting carbohydrates from your diet make you live longer?

By Jerome Burne


It's an extraordinary claim. But scientists say you can extend your life AND stay fit throughout old age - just by a change of diet that switches on your youth gene...

Woman with the youth gene

Professor Kenyon has found out why ­drastically reducing calories has such a remarkable effect

For centuries man has dreamed of being immortal, fixated on tales of magic fountains that restore youth, the rejuvenating power of a vampire’s bite or asses’ milk.

More recently came claims that injections of monkey glands or hormone supplements would make us live longer.

But so far, what’s actually worked are ­medical advances such as vaccines and better living conditions. Over the past century these have boosted average life expectancy by far more than 50 per cent, from 50 to 88.

The problem is that this longevity does not mean a healthier life. Indeed, thanks to chronic diseases such as diabetes and arthritis, we’re becoming like the Struldbruggs — the miserable characters in Gulliver’s Travels who were immortal, but still suffered from all the ­diseases of old age.

Gradually they lost their teeth, their hair, their sense of smell and taste. All their diseases got worse and their memory faded, so they had no idea who their friends and relations were. At funerals they wept because they couldn’t die.

But now a U.S. geneticist is thought to have discovered the secret to a long life, full of health and energy. And the answer might be as simple as cutting down on carbohydrates.

Professor Cynthia Kenyon, whom many experts believe should win the Nobel Prize for her research into ageing, has discovered that the carbohydrates we eat — from bananas and potatoes to bread, pasta, biscuits and cakes — directly affect two key genes that govern youthfulness and longevity.

She made her remarkable breakthrough after studying roundworms, specifically the C.elegans, a worm just a millimetre in size that lives in soil in temperate climates all over the world.

By tweaking some of their genes she has been able to help these worms live up to six times longer than normal. ‘Not only that, but we also know how to make them stay healthy all that time as well,’ she told an audience at the Wellcome Collection in London earlier this month.

So, what do worms have to do with us?

A great deal, it seems. Professor Kenyon’s work has been successfully repeated in labs around the world — the genes she found controlling ageing in worms do the same thing in rats and mice, probably monkeys, and there are signs they are active in humans, too.

This work has revolutionised our understanding of ageing, explains Jeff Holly, professor of clinical sciences at Bristol University.

‘Ten years ago we thought ageing was probably the result of a slow decay, a sort of rusting,’ he says. ‘But Professor Kenyon has shown that it’s not about wear and tear, but instead it is controlled by genes. That opens the possibility of slowing it down with drugs.’

So how does a worm hold the key to human ageing?

At 18 days old the average roundworm is flabby, ­sluggish and wrinkled. Two days later it will probably be dead.

Woman eating bread

The carbohydrates we eat directly affect two key genes that govern youthfulness and longevity

However, Professor Kenyon, based at the University of California, San Francisco, found that damping down the activity of just one of their genes had a dramatic effect.

‘Instead of dying at about 20 days, our first set of mutant worms carried on living to more than 40 days,’ she says.

‘And they weren’t sluggish and worn out — they behaved like youngsters. It was a real shock. In human terms it was the equivalent of talking to someone you thought was about 30 and finding they were actually 60.’

With more sophisticated genetic manipulation, she now has some worms that have lived for an astonishing 144 days. An increase of that proportion would allow humans to live to 450.

Scientists already knew how to make laboratory animals live longer and healthier lives — you just cut back their calories to about three-quarters of their normal amount.

It’s not a practical solution for humans, because you feel cold and hungry all the time.

But what Professor Kenyon found out was why ­drastically reducing calories has such a remarkable effect.

She discovered that it changed the way two crucial genes behaved. It turned down the gene that controls insulin, which in turn switched on another gene, which acted like an elixir of life.

‘We jokingly called the first gene the Grim Reaper because when it’s switched on, the lifespan is fairly short,’ she explains.

The ­second ‘elixir’ gene seems to bring all the anti-ageing benefits — its proper name is DAF 16, but it was quickly nicknamed ‘Sweet Sixteen’ because it turned the worms into teenagers.

‘It sends out instructions to a whole range of repair and renovation genes,’ says Professor Kenyon.

‘Your supply of natural anti­oxidants goes up, damping down damaging free radicals.’

These are the ­compounds produced by our body and the environment, which are linked to a host of diseases from ­cancer to Alzheimer’s.

The Sweet Sixteen gene also ‘boosts compounds that make sure the skin and muscle-building ­proteins are working properly, the immune system becomes more active to fight infection and genes that are active in cancer get turned off,’ she adds.

Kenyon had stumbled on the genetic equivalent of Shangri-La, the fictional valley where people could live for years without really ageing.

Discovering the Grim Reaper gene has prompted the professor to ­dramatically alter her own diet, ­cutting right back on carbohydrates. That’s because carbs make your body produce more insulin (to mop up the extra blood sugar carbs ­produce); and more insulin means a more active Grim Reaper.

So the vital second gene, the ‘elixir’ one, won’t get turned on. To test this, last year she added a tiny amount of ­sugary glucose to the normal diet of some of her worms that had had their genes engineered so they were living much longer, healthier lives.

‘The effect was remarkable,’ she says. ‘The sugary glucose blocked the “youthful” genes and they lost most of the health gains.’

But was this just a special feature of the roundworm or did we all have it?

Following Kenyon’s lead, other researchers started looking for the Grim Reaper/ Sweet Sixteen combination in other animals — and of course in humans. They found it.

One clue came from a small remote community of dwarves living in northern Ecuador who are cancer-free. They are missing the part of the Grim Reaper gene that controls a hormone called insulin-like growth factor. The downside is they only grow to 4ft tall because the hormone is needed for growth.

But this missing bit of the Grim Reaper gene also means they don’t develop cancer and are less likely to suffer from heart disease or obesity.

Professor Jeff Holly, who specialises in insulin-like growth factor, confirms that it is linked to cancer of the prostate, breast and colon.

In fact raised insulin levels, triggered by high carbohydrate ­consumption, could be what ­connects many of our big killers.

Research is at its early stage, but raised insulin triggers an increase in cholesterol production in the liver, makes the walls of blood vessels ­contract so blood pressure goes up and stimulates the release of fats called triglycerides (linked to heart disease).

Professor Kenyon’s work is ­creating a wave of excitement among drug companies who’ve been researching molecules that will damp down the Grim Reaper and boost Sweet ­Sixteen, giving us the benefits of very low-calorie diets without the ­penalties. So far, none is very near being approved.

One way to reduce insulin levels is to exercise, which makes you more sensitive to it, which in turn means you need less of it. It also gives another health benefit in a surprising way. Exercise actually increases the level of damaging free radicals which stimulates the body to produce more protective anti-oxidants.

So should we all be trying to cut back on carbs to reduce our insulin levels?

It is a suggestion that flies in the face of 30 years of health advice to have a lower fat intake and eat plenty of long-lasting complex carbo­hydrates to keep the body supplied with energy.

There is no denying the extra­ordinary breakthrough Kenyon’s work represents and she ‘deserves the Nobel Prize for her findings about ageing’, says David Gems, deputy director of the Institute for Healthy Ageing at University ­College, London.

However he isn’t convinced we know enough for us all to start eating a low-carb diet.

‘The exact role of insulin in health and ageing is a promising and fascinating area,’ he says. ‘But I’m not sure the evidence for the benefit of cutting carbohydrates and keeping insulin levels down is strong enough yet.’

But Professor Kenyon herself doesn’t need convincing.

‘Carbo­hydrates, and especially refined ones like sugar, make you produce lots of extra insulin. I’ve been keeping my intake really low ever since I discovered this.

‘I’ve cut out all starch such as potatoes, noodles, rice, bread and pasta. Instead I have salads, but no sweet dressing, lots of olive oil and nuts, tons of green vegetables along with cheese, chicken and eggs.

‘I’ll have a hamburger without a bun and fish without batter or chips. I eat some fruit every day, but not too much and almost no processed food. I stay away from sweets, except 80 per cent chocolate.’

She is adamant it will be well worthwhile. ‘You could have two completely different careers if you could stay healthy to 90,’ she says. ‘How fascinating that would be.’

Read more: http://www.dailymail.co.uk/health/article-1323758/Can-cutting-Carbohydrates-diet-make-live-longer.html#ixzz144YBYKxf

Posted via email from WellCare

The Health Benefits of Cranberries

----From Whole Foods
Cranberries

What's New and Beneficial About Cranberries

  • For many years, researchers believed that the ability of cranberries and cranberry juice to help prevent urinary tract infections (UTIs) was partly related to the strong acidity of the cranberries. Recent research has shown that it's not the acidity of the cranberries, but the unusual nature of their proanthocyanidins (PACs) that is related to prevention of UTIs. The special structure of these PACs (involving A-type linkages between their components) acts as a barrier to bacteria that might otherwise latch on to the urinary tract lining. In many studies, the UTI-preventing benefits of cranberries are somewhat modest and limited to women who have recurrent UTIs. But this whole area of investigation has opened the door to an understanding of other possible cranberry benefits. For example, stomach ulcers are often related to overgrowth and over-linking of one particular type of stomach bacteria (Helicobacter pylori) to the stomach lining. In much the same way as cranberries may help prevent bacterial attachment to the lining of the urinary tract, they may also help prevent attachment of bacteria to the stomach lining. There is already some preliminary evidence that cranberry may help protect us from stomach ulcer in this way. We expect to see future studies confirming this fascinating type of health benefit.
  • Many cranberries are water-harvested. Water-harvesting means that the cranberries are grown in bogs and floated in water to allow for easy harvesting. For many years, water-harvesting of cranberries has been looked upon as an industry convenience. It's simply easier to harvest berries that are floating on the surface. However, recent research has shown that the anthocyanin content of cranberries (the phytonutrients that give the berries their amazing red color) is increased in direct proportion to the amount of natural sunlight striking the berry. If berries floating on top of water get exposed to increased amounts of natural sunlight (in comparison to other growing and harvesting conditions), they are likely to develop greater concentrations of anthocyanins. These greater concentrations of anthocyanins are likely to provide us with stronger health benefits. In other words, water-harvesting may turn out to provide more than just harvest convenience. If it can expose cranberries to greater amounts of natural sunlight, it can increase phytonutrient health benefits that involve the unique antioxidant and anti-inflammatory properties of anthocyanins.
  • A substantial number of recent studies have shown that whole cranberries consumed in dietary form-in comparison with purified cranberry extracts consumed in either liquid or dried supplement form-do a better job of protecting our cardiovascular system and our liver. Several groups of researchers have summarized their health benefit findings by pointing out that it is the synergy among cranberry nutrients (rather than individual cranberry components) that is responsible for cranberry's health benefits. This synergy is only found in the whole berry as consumed in food form. This rule about whole dietary intake appears to apply to the antioxidant benefits, anti-inflammatory benefits, and anti-cancer benefits of cranberry.
  • Over the past 5 years, scientists have identified an increasing number of mechanisms that help explain the anti-cancer properties of cranberries. These mechanisms are now known to include: blocked expression of MMPs (matrix metalloproteinases); inhibition of ODC (ornithine decarboxylase enzymes); stimulation of QRs (quinone reductase enzymes); inhibition of CYP2C9s (Phase I detoxification enzymes); and triggering of apoptosis (programmed cell death) in tumor cells. The cancer-preventive benefits of cranberries are now known to extend to cancers of the breast, colon, lung, and prostate.

WHFoods Recommendations

In our Healthiest Way of Eating Plan, we encourage the consumption of 5-10 servings of fruits-plus-vegetables (combined) eat day. We believe that the balance between fruits and vegetables can vary from day to day, depending upon personal health factors, personal taste preferences, and optimal combining of foods in recipes as well as meals. We recognize that our recommendation calls for a more generous amount of fruits and vegetables than the amount recommended by the Centers for Disease Control (CDC) at the U.S. Department of Health and Human Services (DHHS). The CDC recommends between 1.5-2.5 cups of fruit and 2.5-4.0 cups of vegetables per day, as well as a target goal of at least 5 fruit-plus-vegetable servings (combined) per day. With respect to berries, the CDC approach provides the example of strawberries, and explains that 8 large strawberries count as 1 cup. If all fruit for the day were to be obtained from strawberries, the CDC recommendation would translate into 12-20 strawberries for the day as a way of meeting a requirement for 1.5-2.5 cups of fruit. We recommend that you set your fruit goals higher than these CDC amounts. Based on the scientific research, we believe it's going to take closer to 3 fruit servings per day to provide you with optimum health benefits. With respect to berries in particular, we recommend that you include berries at least 3-4 times per week within your fruit servings. In several of our sample meal plans, we include berries on a daily basis! It would definitely not be a mistake for you to include a serving of berries in your daily meal plan! At the same time, we recognize that the fruit group contains many outstanding fruit options, and personal preferences (as well as local and seasonal availability) can vary greatly. Also, remember that large strawberries - at about 18 grams per berry and 8 berries per cup-stand at one end of the berry range in terms of size and recommended amount. Most berries are considerably smaller in size and weight, and a one-cup serving allows you to eat a lot more berries! With blueberries, for example, the average weight per berry is closer to 1-2 grams, and a cup's worth of blueberries means about 100-150 berries. For cranberries and raspberries, the amount would be similar.

Among the fruits and vegetables richest in health-promoting antioxidants berries such as cranberries rank right up there at the top of the list. Antioxidants are essential to optimizing health by helping to combat the free radicals that can damage cellular structures as well as DNA. Provided that you do not experience any digestive difficulty, we recommend enjoying cranberries raw because they provide you with the best flavor and the greatest benefits from their vast array of nutrients, and may also offer the benefit of digestion-aiding enzymes. When you think about the flavors, nutrients, and enzyme content of raw fruit, it is no surprise that for thousands of years both in Asia and along the Mediterranean, people have been eating raw fruit for dessert, not only as a delicious and nutritious ending to a meal but also as a potential digestive aid. For more on the Healthiest Way of Preparing Cranberries, see the How to Enjoy section below. 

Food Chart 
This chart graphically details the %DV that a serving of Cranberries provides for each of the nutrients of which it is a good, very good, or excellent source according to our Food Rating System. Additional information about the amount of these nutrients provided by Cranberries can be found in theFood Rating System Chart. A link that takes you to the In-Depth Nutritional Profile for Cranberries, featuring information over 80 nutrients, can be found under the Food Rating System Chart.

Health Benefits

While familiar nutrients like vitamin C and fiber play a very important role in cranberry's health benefits, it's the amazing array of phytonutrients in cranberries that has gotten the special attention of health researchers. There are at least 5 key categories of health-supportive phytonutrients in cranberries, as summarized in the following chart:

Cranberry Phytonutrients

Type of PhytonutrientSpecific Molecules
Phenolic Acids hydroxybenzoic acids including vanillic acids; hydroxycinnamic acids inculding caffeic, coumaric, cinnamic, and ferulic acids
Proanthocyanidinsepicatechins
Anthocyanins cyanidins, malvidins, and peonidins
Flavonoids quercetin, myricetin, kaempferol
Triterpenoids ursolic acid

The vast majority of phytonutrients presented in this chart have been studied for their antioxidant, anti-inflammatory, and anti-cancer properties, and in many cases the results have been impressive. Equally important in the cranberry research has been the finding that isolated phytonutrients in cranberry do not account for the same degree of health benefit as phytonutrients taken as a complete, synergistic group. What this research finding means is simple: it's the whole cranberry that supports our health best.

When speaking in general terms about the health benefits of cranberries, it is also important to know that the most commonly consumed form of this food is juice processed from the berries and typically produced by adding generous amounts of sugar. This form of cranberry cannot provide you with cranberry's full phytonutrient benefits. The cranberry "presscake"-or what is left behind in terms of skins and flesh after the juice has been processed out-typically contains the bulk of the phytonutrients when evaluated in lab studies.

Protection against Urinary Tract Infection (UTI)

Long before researchers started investigating from the standpoint of science, cranberry has been used to help prevent and treat urinary tract infections (UTIs). While the acidity of cranberries was at one time an important target of research, we now know that cranberry's ability to provide UTI benefits is not primarily related to its acidity, but rather to its proanthocyanidin (PAC) content. The PACs in cranberry have a special structure (called A-type linkages) that makes it more difficult for certain types of bacteria to latch on to our urinary tract linings. Include in these types of bacteria are pathogenic (infection-causing) strains of E. coli - one of the most common microorganisms involved in UTIs. By making it more difficult for unwanted bacteria like E. coli to cling onto the urinary tract linings, cranberry's PACs help prevent the expansion of bacterial populations that can result in outright infection. The age group in which researchers are least sure about this process involves children-it's just not clear when cranberry's health benefits fully extend to this age group. The area where benefits have been most pronounced are in middle-aged women who have experienced recurrent UTIs. In some studies, UTIs in this age and gender group have been reduced by more than one- third through dietary consumption of cranberry.

The discovery that cranberries prevent UTIs by blocking adhesion of bacteria to the urinary tract lining is a discovery that has allowed research on cranberry to expand out in other important directions. In our Digestive Benefits section below, we will describe how prevention of stomach ulcer is one very intriguing new direction in the cranberry research, based on this exact same principle of blocking bacterial adhesion to the lining of an organ system. (In the case of stomach ulcer, it's the stomach lining that's at risk, and the bacteria involved are theHelicobacter pylori bacteria.)

Anti-Inflammatory Benefits

For the cardiovascular system and for many parts of the digestive tract (including the mouth and gums, stomach, and colon) cranberry has been shown to provide important anti-inflammatory benefits. It's the phytonutrients in cranberry that are especially effective in lowering our risk of unwanted inflammation, and virtually all of the phytonutrient categories represented in cranberry are now known to play a role. These phytonutrient categories include proanthocyanidins (PACs), anthocyanins (the flavonoid pigments that give cranberries their amazing shades of red), flavonols like quercetin, and phenolic acid (like hydroxycinnamic acids).

In the case of our gums, the anti-inflammatory properties of cranberry can help us lower our risk of periodontal disease. Chronic, excessive levels of inflammation around our gums can damage the tissues that support our teeth. It's exactly this kind of inflammation that gets triggered by ongoing overproduction of certain cytokines. (Cytokines are messaging molecules, and the pro-inflammatory cytokines tell our cells to mount an inflammatory response. As messages are sent more frequently and more constantly, the inflammatory response becomes greater.) Phytonutrients in cranberry help reduce this inflammatory cascade of events precisely at the cytokine level. Production of pro-inflammatory cytokines like interleukin 6 (IL-6) and RANTES (Regulated on

Activation Normal T-cell Expressed and Secreted) is lowered by the activity of cranberry phytonutrients. In addition, cranberry phytonutrients inhibit the activity of the enzymes cyclo-oxygenase 1 (COX-1) and cyclo-oxygenase 2 (COX-2). These COX-1 and COX-2 enzymes are key factors in the production of other pro-inflammatory messaging molecules, and by inhibiting these enzymes, cranberry's phytonutrients significantly lower our risk of unwanted inflammation.

Dietary consumption of cranberry has also been shown to reduce the Rrisk of chronic, unwanted inflammation in the stomach, large intestine (colon) and cardiovascular system (especially blood vessel linings). We'll discuss some of these health benefits in more detail in the Digestive Benefits and Cardiovascular Benefits sections of this cranberry profile.

Mixed Findings for Kidney Stone Formation

Contrary to popular opinion, we believe that the latest research shows mixed results for cranberry with respect to kidney stone formation. This area of the health research can be confusing. Kidney stones can be formed from several different mineral-including combinations. The most common type of kidney stones formed in the United States involves a combination of calcium-plus-oxalic acid and are called calcium-oxalate stones. Among U.S. adults who develop kidney stones, about 75% develop calcium-oxalate stones. The other 25% develop a variety of different stones, including calcium-phosphate stones (called brushite stones), magnesium-sulfate containing stones (called struvite stones), and uric acid-containing stones (called urate stones). Since cranberries have the ability to increase the concentration of both calcium and oxalate in the urine, they can increase the likelihood of calcium-oxalate stone formation in susceptible individuals. Urinary uric acid, however, is typically decreased by intake of cranberry, and so risk of urate stones in susceptible individuals can be decreased by intake of cranberry. With other types of kidney stones, mixed effects of cranberry intake have been demonstrated. From our perspective, the bottom line at this point in the research process seems clear: individuals with kidney stone problems of any kind, or known susceptibility to kidney stone formation, should talk with their healthcare provider if considering inclusion of cranberry in their diet. Since 3 out of 4 U.S. adults experiencing kidney stone problems develop calcium-oxalate stones, there's a good chance for cranberry to be a problematic addition to the diet in the case of U.S. adults with a history of kidney stone formation.

Immune Support

While research in this area is somewhat limited, recent studies on the immune support benefits of cranberry are exciting. In studies on very small numbers of human participants, intake of cranberry extracts has shown the ability to improve multiple aspects of immune function, and to lower the frequency of cold and flu symptoms in the subjects. In several of these studies, the cranberry extracts were standardized to contain a known, higher-end amount of proanthocyanidins (PACs)-somewhat comparable to a double-strength cranberry juice. From our perspective, the doses of cranberry extract used in these studies match up fairly well with generous intake of whole, raw cranberries, and we look forward to future studies focused on precisely that: intake of whole, raw cranberries and resulting changes in cold and flu symptoms.

Cardiovascular Benefits

Following decreased risk of urinary tract infection (UTI), increased health of the cardiovascular system is perhaps the best-researched area of cranberry health benefits. It's the combined impact of cranberry antioxidants and anti-inflammatory phytonutrients in cranberry that's responsible here. Oxidative stress and chronic inflammation can place our blood vessel walls at great risk of damage. Once damaged, our blood vessels walls can undergo a process of plaque formation, and our risk of atherosclerosis (blood vessel wall thickening and blood vessel blocking) can be greatly increased. Dietary intake of cranberries and cranberry juice (in normal everyday amounts, unchanged for research study purposes) has been shown to prevent the triggering of two enyzmes that are pivotal in the atherosclerosis process (inducible nitric oxide synthase, or iNOS, and cyclo-oxygenase 2, or COX-2). In both cases, cranberry has also been shown to prevent activation of these enzymes by blocking activity of a pro-inflammatory cytokine- messaging molecule called tumor necrosis factor alpha (TNF-alpha). These anti-inflammatory benefits of cranberry appear to be critical components in the cardiovascular protection offered by this amazing fruit.

The antioxidant components of cranberries also appear to play a key role in cranberry's cardiovascular benefits. In animal studies, these antioxidant benefits have been clearly associated with decreased risk of high blood pressure. By reducing oxidative stress inside the blood vessels, cranberry extracts consumed by rats and mice have helped prevent overconstriction of the blood vessels and unwanted increases in blood pressure.

Three related phytonutrient compounds- resveratrol, piceatannol, and pterostilbene-deserve special mention with respect to cranberry's antioxidants. These unique phytonutrients may provide cranberry with some equally unique antioxidant properties, and a special ability to support our cardiovascular system in this regard.

A final area of cardiovascular support provided by cranberry is its ability to help us lower our LDL-cholesterol and total cholesterol, while simultaneously helping us increase our level of HDL-cholesterol. Cranberry most likely helps us achieve these cholesterol-improving changes by helping to improve oxidative and inflammatory aspects of the everyday environment in which our cholesterol-containing molecules must exist. This improved cholesterol control offered by cranberry contributes even further to our decreased risk of blood vessel blocking problems, since excess accumulation of LDL-cholesterol and insufficient amounts of HDL-cholesterol can increase the tendency of our blood vessels to become blocked. All in all, it's quite amazing how a simple food like cranberry can provide us with cardiovascular benefits at so many different levels, all rolled into one.

Antioxidant Protection

Although previously mentioned in this Health Benefits section, the antioxidants found in cranberry are especially important contributors to its potential for health support. From a research perspective, there are two especially important points to consider when thinking about the antioxidant benefits of cranberries. First is the amazing array of antioxidants that are found exclusively in whole cranberries. Cranberry's special combination of phenolic antioxidants, proanthocyanidin antioxidants, anthocyanin antioxidants, flavonoid antioxidants, and triterpenoid antioxidants is without a doubt unique. Also unique is the particular combination of three antioxidant nutrients-resveratrol, piceatannol, and pterostilbene-found in cranberry. Second are the research findings regarding the synergy between these nutrients. The phytonutrients in cranberry provide maximal antioxidant benefits only when consumed in combination with each other, and also only when consumed alongside of conventional antioxidant nutrients present in cranberry like manganese and vitamin C. When cranberry processing disrupts this antioxidant combination, health benefits from cranberry are decreased. Multiple studies in multiple health benefit areas point to this same conclusion-it's the overall blend of cranberry antioxidants that provides us with the strongest health benefits.

One further point about cranberry antioxidant research seems worthy of mention. In several research studies, cranberries were unable to provide significant antioxidant benefits when those benefits were measured in terms of blood values. In these studies, it took a much closer look at activities going on inside of our cells to demonstrate the antioxidant benefits of cranberries. The need to look inside of our cells to find cranberry antioxidant benefits may be telling us that the special value of cranberries may often involve metabolic events that are taking place "behind the scenes." In other words, these benefits may sometimes be missed in more broadly focused research studies, and cranberry may in fact have a stronger research track record than previously assumed.

Anti-Cancer Benefits

No area of cranberry research has been more intriguing in the past 10 years than research on cranberry and cancer, even though the majority of studies in this area have involved lab studies on human cancer cells or animal experiments. On a virtual year-by-year basis, scientists continue to identify new mechanisms that establish cranberries as anti-cancer agents. These mechanisms are now known to include: blocked expression of MMPs (matrix metalloproteinases); inhibition of ODC (ornithine decarboxylase enzymes); stimulation of QRs (quinone reductase enzymes); inhibition of CYP2C9s (Phase I detoxification enzymes); and triggering of apoptosis (programmed cell death) in tumor cells. It's important to point out that this amazing list of anti-cancer properties in cranberry is not sufficient to establish cranberry as a food to be used in the treatment of cancer. However, it is a list that appears consistent with other studies of cranberry and cancer showing dietary intake of this food to help prevent cancer occurrence. These cancer-preventive benefits of cranberry are especially likely in the case of breast, colon, lung, and prostate cancer.

None of the cancer-related benefits of cranberries should be surprising, since cranberry is loaded with antioxidant and anti-inflammatory nutrients. Chronic excessive oxidative stress (from lack of sufficient antioxidant support) and chronic excessive inflammation (from lack of sufficient anti-inflammatory compounds) are two key risk factors promoting increased likelihood of cancer. With its unique array of antioxidant and anti-inflammatory nutrients, cranberry seems ideally positioned to help us lower our risk of cancer development.

Digestive Tract Benefits

When you add up the health-related benefits of cranberry for our mouth and gums (decreased risk of periodontal disease), stomach (decreased risk of stomach ulcer), and colon (decreased risk of colon cancer), it's impossible not to conclude that cranberry is unique among fruits in its ability to provide us with digestive tract benefits. Every category of phytonutrient known to be provided by cranberry is also known to play a role in digestive tract support. In the case of cranberry's proanthocyanidins, it's decreased adherence of the bacteriumHelicobacter pylori to our stomach wall that's made possible by intake of cranberry. In the case of cranberry's flavonoids, anthocyanins and triterpenoids, provide antioxidant and anti-inflammatory benefits that decrease our risk of colon cancer, and also our risk of periodontal disease.

Recent research has also shown that cranberry may be able to help optimize the balance of bacteria in our digestive tract. Participants in one recent study involving cranberry juice intake (in amounts of approximately 2 ounces per day and over the course of about 3 months) were able to increase the numbers of Bifidobacteria in their digestive tract while maintaining other bacterial types (Bifidobacteria are typically considered to be a desirable and "friendly" type of bacteria). As a result, the relative amount of Bifidobacteria was increased, and the bacterial environment of the digestive tract may have become more favorable. Given the vast array of phytonutrients in cranberry and the known connection between so many of these phytonutrients and digestive tract health, we expect to see the digestive benefits of cranberry becoming more and more apparent in future research on this incredible berry.

Description

A glossy, scarlet red, very tart berry, the cranberry belongs to the same genus as the blueberry, Vaccinium. (Both berries also belong to the food family called Ericaceae, also known as the heath or heather family.) Like blueberries, cranberries can still be found growing as wild shrubs in northern Europe, northern Asia, and North America. When cultivated, however, cranberries are grown on low trailing vines atop great sandy bogs.

Cranberries have also been called "bounceberries," because ripe ones bounce, and "craneberries," a poetic allusion to the fact that their pale pink blossoms look a bit like the heads of the cranes that frequent cranberry bogs. The variety cultivated commercially in the northern United States and southern Canada, the American cranberry, produces a larger berry than either the Southern cranberry, a wild species that is native to the mountains of the eastern United States, or the European variety.

Cranberries have long been valued for their ability to help prevent and treat urinary tract infections. Now, recent studies suggest that this native American berry may also promote gastrointestinal and oral health, lower LDL and raise HDL (good) cholesterol, aid in recovery from stroke, and even help prevent cancer.

Fresh cranberries, which contain the highest levels of beneficial nutrients, are at their peak from October through December, just in time to add their festive hue, tart tangy flavor and numerous health protective effects to your holiday meals. When cranberries' short fresh season is past, rely on unsweetened cranberry juice made from whole berries and dried or frozen cranberries to help make every day throughout the year a holiday from disease.

History

American Indians enjoyed cranberries cooked and sweetened with honey or maple syrup-a cranberry sauce recipe that was likely a treat at early New England Thanksgiving feasts. By the beginning of the 18th century, the tart red berries were already being exported to England by the colonists. Cranberries were also used by the Indians decoratively, as a source of red dye, and medicinally, as a poultice for wounds since not only do their astringent tannins contract tissues and help stop bleeding, but we now also know that compounds in cranberries have antibiotic effects.

Although several species of cranberries grow wild in Europe and Asia and have always been enjoyed in these part of the world, the cranberry most cultivated as a commercial crop is an American native, which owes its success to one Henry Hall, an observant gentleman in Dennis, Massachusetts. In 1840, Mr. Hall noticed an abundance of large berries grew when sand was swept into his bog by the prevailing winds and tides. The sandy bog provided just the right growing conditions for the cranberries by stifling the growth of shallow-rooted weeds, thus enhancing that of the deep rooted cranberries.

Cranberry cultivation soon spread not only across the U.S. through Wisconsin to Washington and Oregon, but also across the sea to Scandinavia and Great Britain. The hardy berries arrived in Holland as survivors of a shipwreck. When an American ship loaded with crates filled with cranberries sank along the Dutch coast, many crates washed ashore on the small island of Terschelling; some of the berries took root, and cranberries have been cultivated there ever since.

In terms of scientific classifications, one of the most common cranberry types is Vaccinium oxycoccos, sometimes referred to as European cranberry. This species of cranberry is native to the Northern Hemisphere and found not only in Northern Europe but also Northern Asia and Northern North America. Another common type-Vaccinium macrocarpon-is larger and more common along the eastern parts of the United States and Canada. This is the cranberry species that is most widely commercially cultivated. Vaccinium microcarpum is a smaller cranberry species that is most widely found in Northern Europe and Northern Asia.

How to Select and Store

A fruit with a short season, fresh cranberries are harvested between Labor Day and Halloween and appear in markets from October through December.

Choose fresh, plump cranberries, deep red in color, and quite firm to the touch.

Firmness is a primary indicator of quality. In fact, during harvesting, high quality cranberries are often sorted from lesser quality fruits by bouncing the berries against barriers made of slanted boards. The best berries bounce over the barriers, while the inferior ones collect in the reject pile.

The deeper red their color, the more highly concentrated are cranberries' beneficial anthocyanin compounds. The Early Black cultivar (variety) of cranberry-with its particularly deep red color-has been found in one research study to have the highest concentration of anthocyanins.

Although typically packed in 12-ounce plastic bags, fresh cranberries, especially if organic, may be available in pint containers.

Fresh ripe cranberries can be stored in the refrigerator for up to 20 days. Before storing, discard any soft, discolored, pitted or shriveled fruits. When removed from the refrigerator, cranberries may look damp, but such moistness does not indicate spoilage, unless the berries are discolored or feel sticky, leathery or tough.

Once frozen, cranberries may be kept for several years. To freeze, spread fresh cranberries out on a cookie sheet and place in the freezer. In a couple of hours, the fully frozen berries will be ready to transfer to a freezer bag. Don't forget to date the bag before returning to the freezer.

Once thawed, frozen berries will be quite soft and should be used immediately.

Dried cranberries are sold in many groceries and may be found with other dried fruits.

How to Enjoy

Tips for preparing cranberries

While not as fragile as blueberries, fresh cranberries should be treated with care. Just prior to use, place cranberries in a strainer and briefly and gently rinse under cool running water.

When using frozen berries in recipes that do not require cooking, thaw well and drain prior to using. For cooked recipes, use unthawed berries since this will ensure maximum flavor. Extend the cooking time a few minutes to accommodate for the frozen berries. A

Healthiest Way of Preparing Cranberries

Cranberries retain their maximum amount of nutrients and their maximum taste when they are enjoyed fresh and not prepared in a cooked recipe. That is because their nutrients&mdash:including vitamins, antioxidants, and enzymes- are unable to withstand the temperature (350̊F/175̊C) used in baking.

A few quick serving ideas

  • Take advantage of cranberries' tartness by using them to replace vinegar or lemon when dressing your green salads. Toss the greens with a little olive oil and then add color and zest with a handful of raw cranberries.
  • To balance their extreme tartness, combine fresh cranberries with other fruits such as oranges, apples, pineapple or pears. If desired, add a little fruit juice, honey or maple syrup to chopped fresh cranberries.
  • For an easy-to-make salad that will immediately become a holiday favorite, place 2 cups fresh berries in your blender along with ½ cup of pineapple chunks, a quartered skinned orange, a sweet apple (such as one of the Delicious variety) and a handful or two of walnuts or pecans. Blend till well mixed but still chunky. Transfer to a large bowl.
  • Dice 3-4 stalks of celery, add to the cranberry mixture and stir till just combined.
  • Combine unsweetened cranberry in equal parts with your favorite fruit juice and sparkling mineral water for a lightly sweetened, refreshing spritzer. For even more color appeal, garnish with a slice of lime.
  • Add color and variety to your favorite recipes for rice pudding, quick breads or muffins by using dried cranberries instead of raisins.
  • Sprinkle a handful of dried cranberries over a bowl of hot oatmeal, barley, or any cold cereal.
  • Mix dried cranberries with lightly roasted and salted nuts for a delicious snack.

WHFoods Recipes That Feature Cranberries

Individual Concerns

Cranberries and Oxalates

Cranberries are among a small number of foods that contain measurable amounts of oxalates, naturally -occurring substances found in plants, animals, and human beings. The relationship between cranberries and formation of kidney stones containing oxalates is not what you might expect, however. In the case of cranberries, the oxalate content is actually quite low, between 5-7 milligrams per 3.5 ounces. However despite their low oxalate content, cranberries are able to increase the amount of both oxalates and calcium in the urine, resulting in urine with increased concentrations of calcium oxalate. (The acidity of cranberries and other aspects of their chemical composition appear responsible for this impact on the urine.) Individuals at risk of calcium oxalate kidney stone formation will most likely want to avoid cranberries for the above reasons, and if considering inclusion of cranberries in their diet, should consult beforehand with a qualified healthcare provider. For some other, less common types of kidney stones - including struvite stones (containing magnesium sulfate) and brushite stones (one form of stones containing calcium phosphate), intake of cranberry juice may actually help lower a person's risk. As you can see, the relationship between cranberry juice and kidney stones can sometimes be confusing, and for this reason, if you are in doubt about this aspect of your health, we recommend a consult with your healthcare provider before making a decision about cranberries in your diet.

Cranberries and Warfarin

Warfarin is a prescription anticoagulant medication that has widely been used to help prevent formation of blood clots in individuals with a strong tendency toward clotting, and to help prevent future episodes in individuals who have already experienced formation of unwanted blood clots. Over the past ten years, there have been a small number of published case studies reporting cranberry juice-related problems by individuals taking warfarin. Despite the small number of cases, however, these reported problems have been quite serious, and in one circumstance, involved the death of an individual who was following his doctor's medical prescription for warfarin and while also consuming cranberry juice. The connection between cranberry juice and warfarin treatment has now been clearly shown to involve the detoxification enzyme family CYP2C9. The activity of this enzyme family is needed to break down warfarin so that its anticoagulant activity does not become excessive. (If CYP2C9 enzymes in the liver cannot successfully metabolize and neutralize warfarin, it can become too difficult for a person to stop an occurrence of bleeding.) Even though we now know that cranberry juice can inhibit CYP2C9 enzymes, researchers are still not clear about the risk posed by cranberries and cranberry juice for individuals who have been placed on a warfarin prescription. In lab studies, cranberry juice has repeatedly been shown to inhibit the breakdown of warfarin by CYP2C9 enzymes. However, in a recent study on health human volunteers who consumed three 8.5-ounce glasses of double-strength cranberry juice along with a single dose of warfarin, this inhibiting of CYP29C enzymes failed to occur. Overall, these research results seem somewhat confusing, and to err on the safe side, we encourage and recommend that all persons taking warfarin consult with their healthcare provider before incorporating cranberries or cranberry juice into the diet.

Nutritional Profile

Cranberry provides us with an astonishing array of phytonutrients. Among these phytonutrients are phenolic acids (including hydroxycinnamic, caffeic, coumaric, and ferulic acid); proanthocyanidins (especially epicatechins); anthocyanins (including cyanidins, malvadins and peonidins); flavonoids (including quercetin, myricetin, and kaempferol); and triterpenoids (especially ursolic acid). Many of these phytonutrients offer antioxidant, anti-inflammatory, and anti-cancer health benefits. Cranberries are also an excellent source of vitamin C, a very good source of dietary fiber, and a good source of manganese and vitamin K.

In-Depth Nutritional Profile

In addition to the nutrients highlighted in our ratings chart, an in-depth nutritional profile for Cranberries is also available. This profile includes information on a full array of nutrients, including carbohydrates, sugar, soluble and insoluble fiber, sodium, vitamins, minerals, fatty acids, amino acids and more.

Introduction to Food Rating System Chart

In order to better help you identify foods that feature a high concentration of nutrients for the calories they contain, we created a Food Rating System. This system allows us to highlight the foods that are especially rich in particular nutrients. The following chart shows the nutrients for which this food is either an excellent, very good, or good source (below the chart you will find a table that explains these qualifications). If a nutrient is not listed in the chart, it does not necessarily mean that the food doesn't contain it. It simply means that the nutrient is not provided in a sufficient amount or concentration to meet our rating criteria. (To view this food's in-depth nutritional profile that includes values for dozens of nutrients - not just the ones rated as excellent, very good, or good - please use the link below the chart.) To read this chart accurately, you'll need to glance up in the top left corner where you will find the name of the food and the serving size we used to calculate the food's nutrient composition. This serving size will tell you how much of the food you need to eat to obtain the amount of nutrients found in the chart. Now, returning to the chart itself, you can look next to the nutrient name in order to find the nutrient amount it offers, the percent Daily Value (DV%) that this amount represents, the nutrient density that we calculated for this food and nutrient, and the rating we established in our rating system. For most of our nutrient ratings, we adopted the government standards for food labeling that are found in the U.S. Food and Drug Administration's "Reference Values for Nutrition Labeling." Read more background information and details of our rating system.

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Cranberries
0.50 cup
47.50 grams
23.27 calories

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