Monday, July 20, 2009

Your Music Career

One thing all artist that are seeking label deals is this:   If you go out and show them you can make money on your own, it puts you in a much better negotiation position than if you are not making money on your own.  For example, maybe there are a couple areas you are very weak in and you negotiate with the label to support you only in your areas of need.  Labels are smart enough to know if you're making it on your own, you don't really need them.  Maybe you need one of those big million dollar buses, so you include that in your deal.

Or if your doing really well, i.e., booking 175 + shows per year and selling tons of merchandise, you could negotiate a deal whereby whatever monies they invest in you, there is no recoup of those investments or a max of 50%, but, only after they have invested enough time with you to reach agreed upon goals. 

Label trends are to walk away with a 360 deal these days.  Just make sure you have an attorney well versed in these deals and the music business before you sign one.

And the bottom line is this:  What are you and your team really happy with?   Personally, if you can gross 1-2 million annually, doing it your way, why do anything but keep on doing what you have total control over? 

I guarantee you, if you can build your dedicated fan base up to 10-25 thousand over time, you can do whatever you want as long as you keep those fans connected with you and your live music.  This is why you never stop educating and improving yourself, your music, and your band with annual updates with companies like Tom Jackson Productions. 

Live music is a lifetime production....make your productions the best ever with continuous improvements, because if you don't, I can assure you your fans will let you know.  HOW?  The will stop showing up at your gigs!

Posted via email from kleerstreem's posterous

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