| Here it is: 1. Title your page When first creating your fan page, you need to choose a title; it could be your brand name, personal name, or business name, as well as a few descriptive words. Typically, the shorter the title, the better, because each time you add content to your fan page your long title will append to each post. 2. Choose a picture that pops This is not a well-known fact, but Facebook's ideal size for a fan page image is 200 pixels wide by 600 pixels high (it looks rather like a bookmark shape). Whenever you post on your own fan page, the thumbnail image that appears will show a section of your main picture, so you may need to experiment with your graphic to get the image just the way you want it. 3. Secure your username As soon as you get your first 25 fans, you'll be able to register your unique username (often called a vanity URL) at http://facebook.com/username. For example, instead of being a long, unmemorable link, you can shorten the link by using your brand name, company name, etc. (mine is http://facebook.com/marismith). 4. Set a landing tab You can create a fully customized "landing page" for your non-fans, with images, keyword-rich text, links, even video. How? Just add the Static FBML app, paste in your FBML code (very similar to HTML), then edit your fan page settings to select the specific tab you wish non-fans to land on. For examples, see http://facebook.com/droz, http://facebook.com/gary,http://www.facebook.com/ellentv, http://www.facebook.com/cocacola,http://www.facebook.com/ONE, http://facebook.com/paysonjewelry. 5. Write an appealing About Us/Bio There's a small text box area just under your fan page picture; use this area very strategically to essentially summarize what you do, whom you help, and how you help them. Even better, include a call to action with a hyperlink (be sure to include the "http://" so it's clickable). 6. Import your blog posts Using the Notes app, pull in your blog feed so that each time you make a blog post, your fan page automatically updates and your fans can read and comment on the post. Doing so also helps to consistently add content to your fan page and keep it fresh and engaging. 7. Show posts by page and fans There may be strategic reasons for showing posts only by you on the fan page, or only by your fans, but I highly recommend setting it to show both. That way, anyone who comes to your page can see the interaction from both sides. 8. Encourage your fans to add content Your fans can add their own photos, videos, and comments on your "wall." Allowing and encouraging your fans to add their own content will make them feel more a part of your online Facebook community, and when they tag themselves that content goes out into their feeds creating more visibility for you. 9. Respond to your fans Providing quality content is just one aspect of building a good Facebook fan page (or any social networking presence, for that matter). Another critical aspect is engagement. By actively responding to your fans' comments, questions, suggestions, ideas, etc., you show that you're a company that cares, listens, takes action, and engages your community. 10. Broadcast to Twitter Using the new Facebook fan page to Twitter app http://facebook.com/twitter you can write status updates up to 420 characters that will go out as a tweet on your Twitter account and truncate at about 120 characters with a bit.ly link back to your fan page. Great for cross-promoting and extra visibility!
|
Subscribe To
Posts
Comments
Saturday, January 16, 2010
Ten Steps for Creating a FANtastic Facebook Fan Page
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment