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The bottom line is that all digital content (including books) is moving from paid hard-copies
to free, feels-like-free or freemium services and bundled access – and
there is serious money in all of these options. And while we creators struggle to
come to terms with the challenges of ‘free’, let’s not forget that, in those good old
days of paid copies, people mostly paid for the printing or pressing costs, the
shipping or delivery, and the retail storage space. Consumers did not actually
pay very much for the song, for the words, or for the genius of the scriptwriter;
they mostly paid for the middlemen, the studios, the publishers, distributors and
retailers. Therefore, when these costs are taken out – as they are in many
internet-based delivery mechanisms – it may not necessarily hurt the actual
creator, but those middlemen and the industries built around them.
to free, feels-like-free or freemium services and bundled access – and
there is serious money in all of these options. And while we creators struggle to
come to terms with the challenges of ‘free’, let’s not forget that, in those good old
days of paid copies, people mostly paid for the printing or pressing costs, the
shipping or delivery, and the retail storage space. Consumers did not actually
pay very much for the song, for the words, or for the genius of the scriptwriter;
they mostly paid for the middlemen, the studios, the publishers, distributors and
retailers. Therefore, when these costs are taken out – as they are in many
internet-based delivery mechanisms – it may not necessarily hurt the actual
creator, but those middlemen and the industries built around them.
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