Stop Whining and Go To Work

Maybe you should stop whining and adjust your business model. Explain this to me. I got to a store and they have CDs and DVDS for sale. They are both similarly priced. However, one cost the creator let's say 100,000 and the other 100 million. What is the better value for my entertainment? Obviously that's just an open ended question (especially since I'd listen to the CD more than watch a movie) but my point here is value. Twenty years ago, the perceived value of music was a lot higher then it is today. We didn't have the web and for the most part entertainment other than film & television that grabbed our attention. It wasn't easy to create and discover music - you pretty much were forced to like what hit the radio and after you heard it so many times, you became addicted and needed to have it. It's hard to be that addicted now with all the media we have. It's hard to create value enough with so much competition. A digital file isn't worth a thing - it's not tangible and nothing it ever going to change that, we will download files for free forever and that's why we've come so far with technology - because of the sharing the Internet has brought us. Yes the music industry, as well as others, are feeling dramatic effects this new technology has brought us. And guess what? Tough shit. The days of the giant record labels making millions off of the Britney Spears and Nickelbacks of the world will someday be over, because no one is buying. No one cares. Anyone can create music. 

Only those that get their heads out of their asses and learn how to really create a unique business out of their art will make a living off of it.

Great artist are EVERYWHERE....how each develop their 'fan' market will determine success vs failure.

Posted via email from Kleerstreem's Posterous