Corn Syrup Changes Name

Cast as an evil, oozing harbinger of obesity and diabetes, sales of high fructose corn syrup have seen a downward spiral as companies swap the over-processed sweetener for healthier-sounding ingredients. So what's the solution for the industry, according to theCorn Refiners Association? Change the name. To "corn sugar." And presto! What was once a scary sounding goo becomes more natural-sounding, just as sweet and pure as cane sugar.

A new Web site and campaign rebranding HFCS as the innocuous term was launched today in the hopes that they will get FDA approval to change the name on food labeling. Over atCornSugar.com, ads and imagery of a maze mowed through corn fields symbolizes the path of misdirected customers confused by current labeling systems, as quotes from dietitians float helpfully above. (The Corn Refiners Association also own Corn.org and the icky-sounding SweetSurprise.com.)

Posted via email from WellCare