SOCIAL MEDIA'S BOTTOM LINE

Social Media is not about reaching a mass audience. Social Media is not about creating yet another sales channel. Social Media is about allowing the Smarter Conversation to happen. That’s all. 

Why do some companies lose, while other companies win? Because the latter has a smarter “conversation” with its customers. Zappos had a smarter conversation about the power of customer service and the power of company culture. Peet’s Coffee came along 20 years ago and began a smarter conversation about coffee with millions of people within a very short space of time. Target’s recent massive success started from a smarter conversation about good design. Savile Row tailor, Thomas Mahon came along and, with his blog, had a smarter conversation about $4000 English bespoke suits. Lucky’s Juice Joint had a smarter conversation about fresh-squeezed. Big companies, medium companies and tiny companies, whatever- it was never about size, it was never about the choice of media (social or otherwise), it was all about language. 

DO YOU HAVE A SMARTER CONSERVATION OR ARE YOU JUST GENERIC?  DO YOU DARE TO BE DIFFERENT?

Posted via email from Kleerstreem's Posterous