Is Music's Future Here??

The future is music (and most other 'content') in the cloud, where streaming will equal downloading (ouch... I can hear the lawyers are moaning), where branded content rules, where really smart / mobile / social advertising will pay for a lot of 'free' content (like it always has, btw) and where you can upsell all kinds of other music-related products to 80% of the 'people formerly known as consumers'. Not only that but you'll also save a huge amount of marketing money since you'll know who they are, where they are, what they like, and what they think (by communicating with them).

---From Gerd Leonhard

Posted via email from Kleerstreem's Posterous