Social Media Success

The Must Haves

You are a marketer first, social media marketer second.

Social media marketing is just another marketing tactic in a pool of lots of marketing tactics. If you don’t understand how social media works with content marketing, SEO or email marketing, you’re simply not as qualified as the next candidate who does.

You are a very good writer.

Some argue that writing has become less important in a world of scanners, skimmers and tweeters. On the contrary, writing is more important than ever.

You understand that content drives social media marketing.

Social media conversations can be very fruitful, but conversations plus engaging content is the formula that takes your social media efforts to the next level….

The Nice-to-Haves

You move quickly but with a defined purpose.

Social media is a fast-moving game, but fast cannot turn into sloppy.

You are a real self-starter.

I hear the phrase “self-starter” at least once a day, and I only know a handful of true self-starters. If you are one of the real ones, you may have a place in social media marketing. In any industry or category that is still being defined, self-starters can secure an immediate advantage.

You are not a diva (or the male equivalent).

Social media marketing is a team sport. Everyone has an ego, but if you want to play this role you’d better find a way to suppress it.

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