Google+'s Hangout feature could do something else, and surely this one has already occurred to Google engineers pining for that "social bonus."
Hangout could be a great way for stars to hold meet-and-greet sessions with their fans. Plenty of other ways exist for this sort of thing, of course, but Google has money and famous people make appearances in exchange for it. If Google doesn't do this, one has to wonder how else they're spending their money.
And, of course, the company could archive these talks on YouTube, creating valuable content that would still be of interest 20 years from now, in many cases, and which wouldn't appear on Vimeo or any other competitors.
Speaking of YouTube, it's been slowly edging into the live online music business. Clearly, those shows could find a place on Google+, with plenty of social-bonus-friendly features for talking about the show in real time.
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