Successful Bloging

Successful blogging is being specific in your blog’s topic. Finding that niche community for your blog is important to set it apart from other blogs. Things to consider for a successful blog:

• Develop persona's. Know your audience and what they want. This includes demographics, interests, keywords used and so forth. Use surveys to collect the data, whether short and weekly or a larger survey with a reward for taking it.
• Define your unique selling proposition. What are the key benefits of your blog? What are your customer’s pain points? How does your blog’s unique topic fit in? It’s best to be concise and specific in your proposition. The more specific one is, the easier it is to identify appropriate keywords.
• Develop a content and media plan. Identify everything in the plan from what time of day to post, which images or videos to use, where it can be re-purposed and so forth. This plan should outline your blog for the next month, providing direction and marketing opportunities.
• Be keyword savvy. Be sure to use keywords in your copy, blog title, page title, URL, alternative text for images.
• Link up. Look for linking opportunities to increase your post’s relevance in the search results. The more legitimate outgoing and incoming links your blog has, the greater its relevance is ranked by search engines.
• Make a content distribution plan. Define your distribution channels and be sure to promote the content across different channels.
• Know where your potential customers are. Whether they’re hanging out on Twitter, Flickr or YouTube, you need to make sure your content is there.

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